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Lulu Ads — Publisher Concierge

REMOTE · ADS.GETLULU.DEV · SCANNED SEP 26

Self-serve publisher onboarding for Lulu Ads. 70% CPA, disclosed sponsored field.

Available components

−1 this week 74 Trust /100
Trust breakdown (7 categories)

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. How we score → Why this is hard to score →

Endpoint Security57
Transport & Reachability100
Schema Quality & AI Usability64
  • AI-judged instruction clarity (good).Pass
  • Context-footprint check failed: tool/resource definitions use about 806 tokens (~161/item across 5 items; 5 tools + 0 resources), over budget; trim descriptions and params. See how to fix → Fail
  • Usage-examples check failed: none of the tools include examples. See how to fix → Fail
Stability & Change Management100
  • No destabilizing schema changes in the last 30 days.Pass
Tool Coverage71
  • 100% of tools have a non-trivial description (not blank, and not just the tool's name).Pass
  • 0% of tool parameters carry a description.Fail
  • Structured output schemas are declared (100% of tools); any adoption earns full credit.Pass
Tool Safety100
  • No prompt-injection markers were found in the server instructions, tool names or descriptions we captured.Pass
  • We read all 5 captured tool definition(s), and no name or description among them implies an irreversible operation.Pass
  • An AI judge read all 6 captured unit(s) of tool text and found none that tries to manipulate the model reading it.Pass
Capabilities100
  • Implements a current MCP spec version (2026-07-28).Pass
Install

How do I install the Lulu Ads — Publisher Concierge MCP server?

Lulu Ads — Publisher Concierge is a hosted endpoint at https://ads.getlulu.dev/mcp, so there is nothing to install locally. Ready-made configuration for Claude, Cursor, VS Code, Codex and 5 more is on this page, copied from each client's own documentation.

remote · ads.getlulu.dev

# add to Claude Code
claude mcp add --transport http lulu-the-narwhal-lulu-ads 'https://ads.getlulu.dev/mcp'
// .cursor/mcp.json
{
  "mcpServers": {
    "lulu-the-narwhal-lulu-ads": {
      "url": "https://ads.getlulu.dev/mcp"
    }
  }
}
// .vscode/mcp.json
{
  "servers": {
    "lulu-the-narwhal-lulu-ads": {
      "type": "http",
      "url": "https://ads.getlulu.dev/mcp"
    }
  }
}
# ~/.codex/config.toml
[mcp_servers.lulu-the-narwhal-lulu-ads]
url = "https://ads.getlulu.dev/mcp"
// opencode.json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "lulu-the-narwhal-lulu-ads": {
      "type": "remote",
      "url": "https://ads.getlulu.dev/mcp",
      "enabled": true
    }
  }
}
# add to OpenClaw
openclaw mcp add lulu-the-narwhal-lulu-ads --url 'https://ads.getlulu.dev/mcp' --transport streamable-http
# ~/.hermes/config.yaml
mcp_servers:
  lulu-the-narwhal-lulu-ads:
    url: "https://ads.getlulu.dev/mcp"
// ~/.netclaw/config/netclaw.json
{
  "McpServers": {
    "lulu-the-narwhal-lulu-ads": {
      "Transport": "http",
      "Url": "https://ads.getlulu.dev/mcp"
    }
  }
}
# add to Vellum
assistant mcp add lulu-the-narwhal-lulu-ads -t streamable-http -u 'https://ads.getlulu.dev/mcp'
// mcp.json
{
  "mcpServers": {
    "lulu-the-narwhal-lulu-ads": {
      "type": "http",
      "url": "https://ads.getlulu.dev/mcp"
    }
  }
}

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

Changelog

Every change we have recorded for this component, newest first. Security-relevant changes are always shown. ▲ marks a change for the better, ▼ a change for the worse; unmarked changes are neutral.

  • 25 Sept 26 0
    • We updated how we score, so this day's move reflects our rubric, not a change to the server See what changed → functional
  • 22 Sept 26 −1
    • The server rewrote its instructions, which are the text every model session reads security
    • Tool “confirm_publisher” rewrote its description, which is the text the model reads security
    • Tool “get_integration_guide” rewrote its description, which is the text the model reads security
    • Schema quality: 131 → 161 ▼ functional
    • Server version: 4.0.3 → 4.0.5 functional
    • New tool “search_mcps” functional
    • “confirm_publisher” added an optional parameter “framework” cosmetic
  • 7 Sept 26 0
    • MCP protocol: Implements a current MCP spec version (2026-07-28). functional
    • MCP protocol version: 2025-11-25 → 2026-07-28 functional
    • Server version: 3.4.7 → 4.0.3 functional
    • Tool “confirm_publisher” changed its title: Confirm Publisher cosmetic
    • Tool “create_publisher” changed its title: Create Publisher cosmetic
    • Tool “get_integration_guide” changed its title: Get Integration Guide cosmetic
    • Tool “verify_integration” changed its title: Verify Integration cosmetic
  • 26 Aug 26 0
    • We updated how we score, so this day's move reflects our rubric, not a change to the server See what changed → functional
  • 25 Aug 26 0
    • Stability: 0.97 → pass security
  • 14 Aug 26 0
    • Server version: 3.4.6 → 3.4.7 functional
  • 11 Aug 26 0
    • We updated how we score, so this day's move reflects our rubric, not a change to the server See what changed → functional
  • 7 Aug 26 0
    • The server no longer declares the “experimental” capability functional
    • Server version: 3.4.5 → 3.4.6 functional
Diagnostics

Diagnostic detail from the automated scan of this channel: what the scanner observed at each step, so you can see exactly where a check passed or failed. It is informational only and never changes the trust score.

Captured 26 Sept 2026 · Probed https://ads.getlulu.dev/mcp

TLS valid

Negotiated TLS 1.3 with TLS_AES_128_GCM_SHA256 .

Subject Issuer Valid from Valid until Key Signature Serial
CN=ads.getlulu.dev CN=WR3,O=Google Trust Services,C=US 5 Sept 2026 4 Dec 2026 RSA 2048 SHA256-RSA 4a2ee78c48c29c300a67cd526bdea921
SANs: ads.getlulu.dev
CN=WR3,O=Google Trust Services,C=US (CA) CN=GTS Root R1,O=Google Trust Services LLC,C=US 13 Dec 2023 20 Feb 2029 RSA 2048 SHA256-RSA 7ff005a91568d63abc22861684aa4b5a
CN=GTS Root R1,O=Google Trust Services LLC,C=US (CA) CN=GlobalSign Root CA,OU=Root CA,O=GlobalSign nv-sa,C=BE 19 Jun 2020 28 Jan 2028 RSA 4096 SHA256-RSA 77bd0d6cdb36f91aea210fc4f058d30d

Background: What to check on a remote MCP endpoint →

DNSSEC insecure

Validation of ads.getlulu.dev. — Not signed

Zone DS Keys Algorithms Outcome
. trust_anchor 20326, 38696 8, 8 Verified
dev. present 60074 8 Verified
getlulu.dev. absent Unsigned (proven) parent-signed NSEC/NSEC3 proves an unsigned delegation
Authentication No authorisation required

The endpoint answered without asking for a token. Anyone who knows the URL can reach it.

Result No authorisation required
HTTP status 200

Background: How OAuth 2.1 works in the 2026 MCP spec →

Transports 2 probes
Transport URL Outcome Status Location
streamable-http https://ads.getlulu.dev/mcp Verified 200
http (plaintext) http://ads.getlulu.dev/mcp HTTPS enforced 301 https://ads.getlulu.dev:443/mcp
MCP tools · 5 exposed · ~531 tokens

The tools this component advertises to a client, with an estimated token cost for each. Expand a tool to see its parameters and schema. The per-tool counts are indicative and are not scored directly; the schema's total context footprint is one signal in Schema Quality & AI Usability. A tool's description is untrusted text the model reads on every call, which is what makes this list a security surface and not just an inventory: how tool poisoning works →

Tool Tokens
confirm_publisher ~103

Complete publisher registration with the emailed 6-digit code. Returns publisher_id, one-time api_key, and a code snippet for the publisher's stack. Pass the framework you actually use — fastmcp | python | typescript | skybridge | langgraph | crewai | generic | openclaw — or leave it for the FastMCP default.

NameTypeReqDescription
codestringyes–
frameworkstring––
pending_idstringyes–
NameTypeReqDescription
resultstringyes–

No examples provided.

create_publisher ~151

Start publisher registration (requires the human's consent — registers their email). Pass server_url (the MCP server's own URL or repo link) when known — it drives the "server URL set" step on the publisher's dashboard, skipping it leaves that step looking incomplete even once real traffic flows. Emails a 6-digit verification code to contact_email; ask the human for the code, then call confirm_publisher(pending_id, code) to receive the API key. This tool does NOT return a publisher_id or api_key — only confirm_publisher does.

NameTypeReqDescription
contact_emailstringyes–
namestringyes–
server_urlstring––
NameTypeReqDescription
resultstringyes–

No examples provided.

get_integration_guide ~51

Exact integration guide for a stack: fastmcp | python | typescript | skybridge | langgraph | crewai | generic | openclaw | widgets.

NameTypeReqDescription
frameworkstring––
NameTypeReqDescription
resultstringyes–

No examples provided.

search_mcps ~131

Search every major MCP registry at once — the official registry, Glama, PulseMCP and Smithery, deduplicated and ranked by a cross- registry trust score. Use whenever you need to FIND an MCP server for a capability: "find me a weather MCP", "is there an MCP for Stripe?". Returns ranked servers with install one-liners and links. `category` narrows (e.g. "security", "data"); `limit` caps results (1-10).

NameTypeReqDescription
categorystring––
limitinteger––
querystringyes–
NameTypeReqDescription
resultstringyes–

No examples provided.

verify_integration ~95

Check whether this publisher has produced a slot_served event (integration works). Pass fastmcp_version (e.g. from `fastmcp.__version__` or `pip show fastmcp`) when the integrated server uses FastMCP — it's recorded so version-specific failures are traceable, not required to verify.

NameTypeReqDescription
fastmcp_versionstring––
publisher_idstringyes–
NameTypeReqDescription
resultstringyes–

No examples provided.

Common questions

What is the Lulu Ads — Publisher Concierge MCP server?

Lulu Ads — Publisher Concierge is an MCP server listed in the public MCP registry as io.github.Lulu-The-Narwhal/lulu-ads. Self-serve publisher onboarding for Lulu Ads. 70% CPA, disclosed sponsored field. This page covers its hosted endpoint (https://ads.getlulu.dev/mcp).

Is the Lulu Ads — Publisher Concierge MCP server safe to use?

Lulu Ads — Publisher Concierge scores 74 out of 100 on VerifyMCP. That is a record of what we were able to check automatically, not an endorsement. The category breakdown on this page shows every signal behind the number, including the ones we could not confirm.

What tools does the Lulu Ads — Publisher Concierge MCP server expose?

Lulu Ads — Publisher Concierge exposes 5 tools: get_integration_guide, search_mcps, create_publisher, confirm_publisher, verify_integration. Their descriptions and schemas cost roughly 531 tokens of context every time the server is loaded.

Does the Lulu Ads — Publisher Concierge MCP server require authentication?

No. We connected to Lulu Ads — Publisher Concierge without credentials and it answered, so anything it exposes is reachable by anyone who knows the address.

Is the Lulu Ads — Publisher Concierge MCP server still maintained?

Lulu Ads — Publisher Concierge is still listed as active in the MCP registry. We last reached this channel on 26 September 2026. Those dates come from our own scans of the registry and the channel itself, not from anything the publisher announced.