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A2A Retailmedia — the agentic retail-media hub for grocery

REMOTE · MCP.A2A-RETAILMEDIA.AI

Connecting grocery retail to 350k makers for media buys.

+3 this week 77 Trust /100

Last scanned (20 hours ago)

Scores higher than 74% of remote servers

Reachable. Last reached 23 Oct 2026.

Category Marketing and SEO

Trust breakdown (7 categories)

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. How we score → Why this is hard to score →

Endpoint Security80
Transport & Reachability100
Schema Quality & AI Usability63
  • AI-judged instruction clarity (fair).Partial
  • Tool/resource definitions use about 1535 tokens (~80/item across 19 items; 19 tools + 0 resources), lean.Pass
  • Usage-examples check failed: none of the tools include examples. See how to fix → Fail
Stability & Change Management60
  • Stability observed for 18 of 30 days with no destabilising changes; credit accrues until the full window elapses.Partial
Tool Coverage71
  • 100% of tools have a non-trivial description (not blank, and not just the tool's name).Pass
  • 0% of tool parameters carry a description.Fail
  • Structured output schemas are declared (100% of tools); any adoption earns full credit.Pass
Tool Safety100
  • No prompt-injection markers were found in the server instructions, tool names or descriptions we captured.Pass
  • We read all 19 captured tool definition(s), and no name or description among them implies an irreversible operation.Pass
  • An AI judge read all 20 captured unit(s) of tool text and found none that tries to manipulate the model reading it.Pass
Capabilities100
  • Implements a current MCP spec version (2026-07-28).Pass
Changelog

Every change we have recorded for this component, newest first. Security-relevant changes are always shown. ▲ marks a change for the better, ▼ a change for the worse; unmarked changes are neutral.

  • 22 Oct 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 53 to 57. That category is still filling its 30-day observation window: 16 days of observed history at the previous scan, 17 at this one. The score rises as the window fills, whether or not the server changes.

  • 20 Oct 26 0
    • The server rewrote its instructions, which are the text every model session reads security
    • Tool “get_banner_card” rewrote its description, which is the text the model reads security
    • Schema quality: good → fair functional
    • Server version: 4.0.3 → 1.0.11 functional
  • 19 Oct 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 43 to 47. That category is still filling its 30-day observation window: 13 days of observed history at the previous scan, 14 at this one. The score rises as the window fills, whether or not the server changes.

  • 17 Oct 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 37 to 40. That category is still filling its 30-day observation window: 11 days of observed history at the previous scan, 12 at this one. The score rises as the window fills, whether or not the server changes.

  • 16 Oct 26 0
    • The server rewrote its instructions, which are the text every model session reads security
    • Tool “resolve_gtin” rewrote its description, which is the text the model reads security
  • 15 Oct 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 30 to 33. That category is still filling its 30-day observation window: 9 days of observed history at the previous scan, 10 at this one. The score rises as the window fills, whether or not the server changes.

  • 13 Oct 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 23 to 27. That category is still filling its 30-day observation window: 7 days of observed history at the previous scan, 8 at this one. The score rises as the window fills, whether or not the server changes.

  • 10 Oct 26 +3
    • Stability: unverified → 0.17 ▲ functional
Diagnostics

Diagnostic detail from the automated scan of this channel: what the scanner observed at each step, so you can see exactly where a check passed or failed. It is informational only and never changes the trust score.

Captured 23 Oct 2026 · Probed https://mcp.a2a-retailmedia.ai/mcp

TLS valid

Negotiated TLS 1.3 with TLS_AES_128_GCM_SHA256 .

Subject Issuer Valid from Valid until Key Signature Serial
CN=a2a-retailmedia.ai CN=YE1,O=Let's Encrypt,C=US 4 Oct 2026 2 Jan 2027 ECDSA 256 ECDSA-SHA384 5f86168afb7084ae12fdd3de09c79aa3b00
SANs: *.a2a-retailmedia.ai, a2a-retailmedia.ai
CN=YE1,O=Let's Encrypt,C=US (CA) CN=Root YE,O=ISRG,C=US 3 Sept 2025 2 Sept 2028 ECDSA 384 ECDSA-SHA384 5ddd70dd31f801c85c186a7a04b80afe
CN=Root YE,O=ISRG,C=US (CA) CN=ISRG Root X2,O=Internet Security Research Group,C=US 13 May 2026 2 Sept 2032 ECDSA 384 ECDSA-SHA384 872165fc34b6e5fba8add5b3705fb53a
CN=ISRG Root X2,O=Internet Security Research Group,C=US (CA) CN=ISRG Root X1,O=Internet Security Research Group,C=US 13 May 2026 2 Sept 2032 ECDSA 384 SHA256-RSA 6c8f1dc727c7117f7baf853ac980f9cd

Background: What to check on a remote MCP endpoint →

DNSSEC insecure

Validation of mcp.a2a-retailmedia.ai. — Not signed

Zone DS Keys Algorithms Outcome
. trust_anchor 20326, 38696 8, 8 Verified
ai. present 3799 8 Verified
a2a-retailmedia.ai. absent Unsigned (proven) parent-signed NSEC/NSEC3 proves an unsigned delegation
Authentication No authorisation required

The endpoint answered without asking for a token. Anyone who knows the URL can reach it.

Result No authorisation required
HTTP status 200
Header Value
strict-transport-security max-age=31536000; includeSubDomains
x-content-type-options nosniff
referrer-policy strict-origin-when-cross-origin

Background: How OAuth 2.1 works in the 2026 MCP spec →

Transports 2 probes
Transport URL Outcome Status Location
streamable-http https://mcp.a2a-retailmedia.ai/mcp Verified 200
http (plaintext) http://mcp.a2a-retailmedia.ai/mcp HTTPS enforced 301 https://mcp.a2a-retailmedia.ai/mcp
MCP tools · 19 exposed · ~1,307 tokens

The tools this component advertises to a client, with an estimated token cost for each. Expand a tool to see its parameters and schema. The per-tool counts are indicative and are not scored directly; the schema's total context footprint is one signal in Schema Quality & AI Usability. A tool's description is untrusted text the model reads on every call, which is what makes this list a security surface and not just an inventory: how tool poisoning works →

Tool Tokens
a2a_handoff ~45

Hand to a person: the state of a handoff and its Navigator desk ticket, where the media program has no agent.

NameTypeReqDescription
handoff_idstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

check_eligibility ~72

Confirm it is on the shelf: does the grocery record list this GTIN at this banner in this market? No listing, no media pitch. Read live from the A2A Grocery door.

NameTypeReqDescription
bannerstringyes–
country_isostringyes–
gtinstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

enrol_maker ~96

Makers: be seen. Enrol a maker for media exposure in grocery: its name, its markets (one or more of the 20), the tick, and a contact a person can answer. Enrolment only — a handoff waits for a budget a person has approved.

NameTypeReqDescription
contactstringyes–
makerstringyes–
marketsarrayyes–
media_exposurebooleanyes–

Structured output declared, but exposes no named fields.

No examples provided.

find_buyer ~52

Qualify the buyer: find a maker on the grocery record by name, with its own website where the record has one.

NameTypeReqDescription
decision_id–––
makerstringyes–
market–––

Structured output declared, but exposes no named fields.

No examples provided.

find_makers ~86

Find the brand: makers on the grocery record of one market (node = one of the 20 markets). segment is taken as a lane where it names one (organic, free-from, plant-based, artisan, origin, premium). Read live from the A2A Grocery door.

NameTypeReqDescription
limit–––
node–––
region–––
segment–––

Structured output declared, but exposes no named fields.

No examples provided.

gate_transaction ~56

The gate before a handshake: allow or deny for one market and one actor class. Returns a decision_id the handshake tools ask for. A deny is not charged.

NameTypeReqDescription
actor_classstringyes–
marketstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

get_banner_card ~50

The signed card of one banner and its status (listed · claimed · verified). banner = the banner's slug, id or name.

NameTypeReqDescription
bannerstringyes–
marketstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

list_banner_cards ~64

The cards of one market, optionally by status (unclaimed, claimed, registered): banner, media program, status and the card's address.

NameTypeReqDescription
limitinteger––
marketstringyes–
offsetinteger––
status–––

Structured output declared, but exposes no named fields.

No examples provided.

list_banners ~79

Pick the banners: the grocery banners of one market with each one's media program (or "none listed") and card status. with_program=true returns only banners with a program listed.

NameTypeReqDescription
limitinteger––
marketstringyes–
offsetinteger––
search–––
with_programboolean––

Structured output declared, but exposes no named fields.

No examples provided.

list_packages ~84

Match a package: what one banner's media program says it sells, in the program's own words, each tagged onsite, offsite or in-store. Offsite is tagged so it is never taken for a shelf slot. Empty where no program is listed — the agent stops.

NameTypeReqDescription
bannerstringyes–
decision_id–––
marketstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

log_audit ~36

Write one audit line for a step of the chain; returns its id.

NameTypeReqDescription
detail–––
eventstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

pull_measurement ~48

Read the till: results of a campaign, returned by the retailer's program. Available only after the program returns a campaign id for a handoff.

NameTypeReqDescription
handoff_idstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

quote_package ~61

Price it: returns where the banner's own media program publishes its rates or takes an enquiry. GSC never prices; a quote comes from the retailer's program.

NameTypeReqDescription
bannerstringyes–
decision_id–––
marketstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

receive_demand ~71

Retailer side: a registered program agent takes a qualified packet. Only a card in the registered state can receive; any other card is refused and nothing is charged.

NameTypeReqDescription
bannerstringyes–
decision_id–––
handoff_idstringyes–
marketstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

renew_package ~70

Renew: a prior quote id from the retailer's program and a new approved budget. Without a quote id from the program there is nothing to renew.

NameTypeReqDescription
budgetnumberyes–
budget_approved_bystringyes–
decision_id–––
prior_quote_idstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

resolve_actor ~48

Who is asking? maker, brand_owner, agency, distributor or retailer_media_team (trade); auditor (read only). The consumer is never the counterparty.

NameTypeReqDescription
actor_classstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

resolve_gtin ~84

Product record from gtinfetch.ai (signed); hub layer: seat, market, claim, price, availability. Confirm the product is real: is this Global Trade Item Number (GTIN) well-formed, and is it on the grocery record, with its brand and maker. Read live from the A2A Grocery door.

NameTypeReqDescription
gtinstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

resolve_jurisdiction ~58

Where is the media bought? Resolve a market (e.g. FR, UK, US, Japan) to one of the 20 markets on the record. UK is the label; GB is accepted.

NameTypeReqDescription
marketstringyes–

Structured output declared, but exposes no named fields.

No examples provided.

submit_demand ~147

Hand off: the packet — the maker, a budget a person has approved, one or more GTINs, a market and a list of banners — or a gap naming what is missing. Routes each banner by its card status: unclaimed is a referral, claimed goes to the retailer's media team, registered goes agent to agent. Settles at the door.

NameTypeReqDescription
bannersarrayyes–
budgetnumberyes–
budget_approved_bystringyes–
contactstringyes–
decision_id–––
gtinsarrayyes–
makerstringyes–
marketstringyes–
note–––

Structured output declared, but exposes no named fields.

No examples provided.

Install

How do I install the A2A Retailmedia — the agentic retail-media hub for grocery MCP server?

A2A Retailmedia — the agentic retail-media hub for grocery is a hosted endpoint at https://mcp.a2a-retailmedia.ai/mcp, so there is nothing to install locally. Ready-made configuration for Claude, Cursor, VS Code, Codex and 5 more is on this page, copied from each client's own documentation.

remote · mcp.a2a-retailmedia.ai

# add to Claude Code
claude mcp add --transport http greencore-solutions-a2a-retailmedia 'https://mcp.a2a-retailmedia.ai/mcp'
Common questions

What is the A2A Retailmedia — the agentic retail-media hub for grocery MCP server?

A2A Retailmedia — the agentic retail-media hub for grocery is an MCP server listed in the public MCP registry as io.github.greencore-solutions/a2a-retailmedia. Connecting grocery retail to 350k makers for media buys. This page covers its hosted endpoint (https://mcp.a2a-retailmedia.ai/mcp).

Is the A2A Retailmedia — the agentic retail-media hub for grocery MCP server safe to use?

A2A Retailmedia — the agentic retail-media hub for grocery scores 77 out of 100 on VerifyMCP. That is a record of what we were able to check automatically, not an endorsement. The category breakdown on this page shows every signal behind the number, including the ones we could not confirm.

What tools does the A2A Retailmedia — the agentic retail-media hub for grocery MCP server expose?

A2A Retailmedia — the agentic retail-media hub for grocery exposes 19 tools: resolve_jurisdiction, resolve_actor, gate_transaction, find_makers, resolve_gtin, and 14 more. Their descriptions and schemas cost roughly 1,307 tokens of context every time the server is loaded.

Does the A2A Retailmedia — the agentic retail-media hub for grocery MCP server require authentication?

No. We connected to A2A Retailmedia — the agentic retail-media hub for grocery without credentials and it answered, so anything it exposes is reachable by anyone who knows the address.

Is the A2A Retailmedia — the agentic retail-media hub for grocery MCP server still maintained?

A2A Retailmedia — the agentic retail-media hub for grocery is still listed as active in the MCP registry. We last reached this channel on 23 October 2026. Those dates come from our own scans of the registry and the channel itself, not from anything the publisher announced.