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Gus Dantas · retail media measurement

REMOTE · MCP.GHOSTAVO.COM · SCANNED AUG 19

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

Available components

+4 this week 67 Trust /100
Trust breakdown (6 categories)

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. How we score →

Endpoint Security49
  • The endpoint's TLS certificate is valid, in date, and uses a strong key. View diagnostics → Pass
  • Authorisation not fully verified: no authorisation is required to call this server, and 4 tool(s) never declared a destructiveHint. The MCP spec treats an absent hint as destructive by default, so we cannot call this surface safe. See how to fix → View diagnostics → Unverified
  • HTTPS enforcement could not be verified: the plaintext port answered with HTTP 405, which proves neither a plaintext path nor enforcement. View diagnostics → Unverified
  • HSTS check failed: the Strict-Transport-Security header is absent. See how to fix → View diagnostics → Fail
  • DNSSEC is configured correctly; the domain's records validate against the full chain to the root. View diagnostics → Pass
Transport & Reachability100
Schema Quality & AI Usability87
  • 100% of prompts and resources have a non-trivial description (not blank, and not just the item's name).Pass
  • AI-judged instruction clarity (excellent).Pass
  • Tool/resource definitions use about 1052 tokens (~75/item across 14 items; 4 tools + 10 resources), lean.Pass
  • Usage-examples check failed: none of the tools include examples. See how to fix → Fail
Stability & Change Management30
  • Stability observed for 9 of 30 days with no destabilising changes; credit accrues until the full window elapses.Partial
Tool Coverage100
  • 100% of tools have a non-trivial description (not blank, and not just the tool's name).Pass
  • 100% of tool parameters carry a description.Pass
Capabilities100
  • Implements a supported MCP spec version (2025-11-25); the latest is 2026-07-28.Pass
Install

Add this component to your MCP client. Where a client-specific snippet is available, pick your client below and copy it straight into your config; otherwise use the connection detail shown.

remote · mcp.ghostavo.com

# add to Claude Code
claude mcp add --transport http com-ghostavo-retail-media-measurement https://mcp.ghostavo.com/mcp
# ~/.codex/config.toml
[mcp_servers.com-ghostavo-retail-media-measurement]
url = "https://mcp.ghostavo.com/mcp"
// opencode.json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "com-ghostavo-retail-media-measurement": {
      "type": "remote",
      "url": "https://mcp.ghostavo.com/mcp",
      "enabled": true
    }
  }
}
# add to OpenClaw
openclaw mcp add com-ghostavo-retail-media-measurement --url https://mcp.ghostavo.com/mcp --transport streamable-http
# ~/.hermes/config.yaml
mcp_servers:
  com-ghostavo-retail-media-measurement:
    url: "https://mcp.ghostavo.com/mcp"
// mcp.json
{
  "mcpServers": {
    "com-ghostavo-retail-media-measurement": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

Changelog

Every change we have recorded for this component, newest first. Security-relevant changes are always shown. ▲ marks a change for the better, ▼ a change for the worse; unmarked changes are neutral.

  • 19 Aug 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 27 to 30. That category is still filling its 30-day observation window: 8 days of observed history at the previous scan, 9 at this one. The score rises as the window fills, whether or not the server changes.

  • 18 Aug 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 23 to 27. That category is still filling its 30-day observation window: 7 days of observed history at the previous scan, 8 at this one. The score rises as the window fills, whether or not the server changes.

  • 15 Aug 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 13 to 17. That category is still filling its 30-day observation window: 4 days of observed history at the previous scan, 5 at this one. The score rises as the window fills, whether or not the server changes.

  • 13 Aug 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 7 to 10. That category is still filling its 30-day observation window: 2 days of observed history at the previous scan, 3 at this one. The score rises as the window fills, whether or not the server changes.

  • 12 Aug 26 +1

    No change was recorded against any check on this day. Stability & Change Management went from 3 to 7. That category is still filling its 30-day observation window: 1 days of observed history at the previous scan, 2 at this one. The score rises as the window fills, whether or not the server changes.

  • 11 Aug 26 0
    • We updated how we score, so this day's move reflects our rubric, not a change to the server See what changed → functional
  • 10 Aug 26 62

    First indexed and scored.

Diagnostics

Diagnostic detail from the automated scan of this channel: what the scanner observed at each step, so you can see exactly where a check passed or failed. It is informational only and never changes the trust score.

Captured 19 Aug 2026 · Probed https://mcp.ghostavo.com/mcp

TLS valid

Negotiated TLS 1.3 with TLS_AES_128_GCM_SHA256 .

Subject Issuer Valid from Valid until Key Signature Serial
CN=ghostavo.com CN=WE1,O=Google Trust Services,C=US 10 Aug 2026 8 Nov 2026 ECDSA 256 ECDSA-SHA256 487ba5a7226cc0f10ec41c26d612dcca
SANs: ghostavo.com, mcp.ghostavo.com, *.mcp.ghostavo.com
CN=WE1,O=Google Trust Services,C=US (CA) CN=GTS Root R4,O=Google Trust Services LLC,C=US 13 Dec 2023 20 Feb 2029 ECDSA 256 ECDSA-SHA384 7ff31977972c224a76155d13b6d685e3
CN=GTS Root R4,O=Google Trust Services LLC,C=US (CA) CN=GlobalSign Root CA,OU=Root CA,O=GlobalSign nv-sa,C=BE 15 Nov 2023 28 Jan 2028 ECDSA 384 SHA256-RSA 7fe530bf331343bedd821610493d8a1b
DNSSEC secure

Validation of mcp.ghostavo.com. Secure

Zone DS Keys Algorithms Outcome
. trust_anchor 20326, 38696 8, 8 Verified
com. present 19718 13 Verified
ghostavo.com. present 2371 13 Verified
mcp.ghostavo.com. Verified address RRset verified with the apex keys
Authentication No authorisation required

The endpoint answered without asking for a token. Anyone who knows the URL can reach it.

Result No authorisation required
HTTP status 200
Transports 2 probes
Transport URL Outcome Status Location
streamable-http https://mcp.ghostavo.com/mcp Verified 200
http (plaintext) http://mcp.ghostavo.com/mcp Inconclusive 405
MCP tools · 4 exposed · ~340 tokens

The tools this component advertises to a client, with an estimated token cost for each. Expand a tool to see its parameters and schema. The per-tool counts are indicative and are not scored directly; the schema's total context footprint is one signal in Schema Quality & AI Usability.

Tool Tokens
ask_gus ~145

Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond the name of your MCP client and the country your request came from. Do not send confidential or personal information. If you would rather not be recorded, read ghostavo.com instead.

NameTypeReqDescription
questionstringyesThe question, in the asker's own words.

No output schema declared.

No examples provided.

gus_profile ~28

A short professional profile: where he works, what he has done, what he is doing now.

Input schema present but exposes no named parameters.

No output schema declared.

No examples provided.

leave_a_note ~106

Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.

NameTypeReqDescription
contactstringAn email address or LinkedIn URL for the reply.
messagestringyesWhat you want to say to him.
namestringWho the message is from.

No output schema declared.

No examples provided.

retail_media_primer ~61

A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.

Input schema present but exposes no named parameters.

No output schema declared.

No examples provided.