Google Tag Manager MCP
NPM · MCP-GOOGLE-TAGMANAGER
MCP server for the Google Tag Manager API v2: containers, workspaces, tags, triggers, publishing.
Available components
Last scanned (4 hours ago)
Scores higher than 62% of npm servers
Category Marketing and SEO
How this component scores in each security and reliability category. Every signal is checked automatically from public evidence about the published package, including repeated runs of it in an isolated sandbox, and we only credit what we can confirm. How we score → Why this is hard to score →
Supply Chain Security81
- No malware found by supply-chain analysis.Pass
- CVE check failed: a known high-severity CVE affects zod 3.25.76, a direct dependency. A fixed version is available. View diagnostics → Fail
- No install/post-install scripts declared.Pass
- 30 of 94 dependencies flagged as unhealthy. View diagnostics → Partial
Provenance & Transparency45
- Source repository is publicly reachable at the declared URL. View diagnostics → Pass
- Provenance check failed: no build-provenance attestation is published. See how to fix → View diagnostics → Fail
- Clear OSI-approved license (MIT).Pass
- Actively maintained (last published 0 days ago).Pass
- Disclosure check failed: no security disclosure policy was found in the source repository. See how to fix → Fail
Schema Quality & AI Usability78
- AI-judged instruction clarity (excellent).Pass
- Context-footprint check failed: tool/resource definitions use about 3405 tokens (~136/item across 25 items; 25 tools + 0 resources), over budget; trim descriptions and params. See how to fix → Fail
- Usage-examples check failed: none of the tools include examples. See how to fix → Fail
Stability & Change Management97
- Stability observed for 29 of 30 days with no destabilising changes; credit accrues until the full window elapses.Partial
Tool Coverage100
- 100% of tools have a non-trivial description (not blank, and not just the tool's name).Pass
- 100% of tool parameters carry a description.Pass
Tool Safety100
- No prompt-injection markers were found in the server instructions, tool names or descriptions we captured.Pass
- All 3 tool(s) whose name or description implies an irreversible operation declare an MCP destructiveHint annotation.Pass
- An AI judge read all 26 captured unit(s) of tool text and found none that tries to manipulate the model reading it.Pass
Capabilities100
- Implements a supported MCP spec version (2025-11-25); the latest is 2026-07-28.Pass
Every change we have recorded for this component, newest first. Security-relevant changes are always shown. ▲ marks a change for the better, ▼ a change for the worse; unmarked changes are neutral.
- 4 Nov 26 +1
- Stability: 0.93 → unverified ▼ security
- Tool safety: pass → unverified ▼ security
- Capabilities: pass → unverified ▼ functional
- Tool coverage: 100 → unverified ▼ functional
- Schema quality: Schema quality not yet verified: we do not have a sandbox capture of the MCP schema this version of the package serves yet. functional
- Package version: 1.3.1 → 1.3.2 functional
- 3 Nov 26 0
- Package version: 1.0.0 → 1.3.1 functional
- 2 Nov 26 −1
- Stability: pass → 0.90 functional
- 1 Nov 26 +15
- Malware scan: unverified → pass ▲ security
- 31 Oct 26 −15
- Known CVEs: fail → unverified ▼ security
- Malware scan: pass → unverified ▼ security
- Dependency health: 0.86 → unverified ▼ functional
- Package version: 1.2.0 → 1.3.1 functional
- Package version: 1.2.0 → 1.3.0 functional
- 27 Oct 26 0
- Stability: 0.97 → pass security
- 26 Oct 26 0
- Stability: pass → 0.97 functional
- 24 Oct 26 −5
- CVE-2023-54404 affects this package: high ▼ security
- Known CVEs: pass → fail ▼ security
Diagnostic detail from the automated scan of this channel: what the scanner observed at each step, so you can see exactly where a check passed or failed. It is informational only and never changes the trust score.
Captured 4 Nov 2026 · Analysed npm/mcp-google-tagmanager@1.3.2
Provenance No attestation
The registry publishes no build provenance for this version, so there is nothing to verify.
| Result | No attestation |
|---|---|
| Ecosystem | npm |
Background: How many MCP packages publish verified provenance →
Vulnerabilities 1 finding
| ID | CVE | Severity | Vector | Fix available |
|---|---|---|---|---|
| GHSA-mrhx-c7xc-m3w5 | CVE-2023-54404 | high | CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:N/I:N/A:H | yes |
Background: What a vulnerability scan can and cannot prove →
Dependencies 94 packages
| Packages resolved | 94 |
|---|---|
| Stale | 30 |
| Tree resolution | Complete |
Background: SBOMs and build attestations, explained →
The tools this component advertises to a client, with an estimated token cost for each. Expand a tool to see its parameters and schema. The per-tool counts are indicative and are not scored directly; the schema's total context footprint is one signal in Schema Quality & AI Usability. A tool's description is untrusted text the model reads on every call, which is what makes this list a security surface and not just an inventory: how tool poisoning works →
auth_status Google connection status ~81
Shows whether this server is connected to Google: token presence and source (env variables or a stored in-chat login), expiry, the Google account email, granted vs missing OAuth scopes, where the credentials file lives and where the OAuth client comes from. Makes no network calls and never returns the token itself. Call it first when other tools report the server is not connected.
Input schema present but exposes no named parameters.
No output schema declared.
No examples provided.
create_container Create a container ~124
Creates a new container in a GTM account. usage_context declares the platform, e.g. ["web"]; other values include androidSdk5, iosSdk5, server. Returns the created Container with its server-assigned containerId and publicId. Requires the tagmanager.edit.containers scope.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| name | string | yes | Display name of the new container. |
| usage_context | array | yes | Usage contexts, e.g. ["web"]. Other documented values: androidSdk5, iosSdk5, server. |
No output schema declared.
No examples provided.
create_entity Create a tag, trigger or variable ~185
Creates a tag, trigger or variable in a workspace. `body` is the resource JSON: minimally { name, type } plus type-specific parameter entries; tags also take firingTriggerId (array of trigger id strings). Example tag body: { "name": "GA4 event", "type": "gaawe", "parameter": [...], "firingTriggerId": ["12"] }. Returns the created resource with its server-assigned id and fingerprint. Requires the tagmanager.edit.containers scope.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| body | object | yes | The resource JSON to create (name, type, parameter, and for tags firingTriggerId). |
| container_id | string | yes | Container id (string). |
| entity_type | string | yes | Which collection to create in. |
| workspace_id | string | yes | Workspace id (string). |
No output schema declared.
No examples provided.
create_version Create a container version from a workspace ~199
Compiles a workspace into an immutable Container Version (the unit that gets published). SIDE EFFECT: the source workspace is DELETED and replaced by a fresh one — the response's newWorkspacePath points to the replacement; use it for any further edits, or old workspace paths will 404. Returns { containerVersion (with containerVersionId and full tag/trigger/variable snapshots), syncStatus, newWorkspacePath }. A compile failure comes back as compilerError=true with HTTP 200 and is reported as an error. Requires the tagmanager.edit.containerversions scope (edit.containers is NOT sufficient).
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string). |
| name | string | – | Version display name. |
| notes | string | – | Version notes (changelog entry). |
| workspace_id | string | yes | Workspace id (string) to compile. This workspace is deleted afterwards. |
No output schema declared.
No examples provided.
create_workspace Create a workspace ~108
Creates a new workspace in a container — an isolated draft where tags, triggers and variables are edited before being compiled into a version. Returns the created Workspace with its server-assigned workspaceId. Requires the tagmanager.edit.containers scope.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string). |
| description | string | – | Optional description of what this workspace changes. |
| name | string | yes | Display name of the new workspace. |
No output schema declared.
No examples provided.
delete_entity Delete a tag, trigger or variable ~78
Deletes a tag, trigger or variable by its API path. The response is empty on success. Requires the tagmanager.edit.containers scope.
| Name | Type | Req | Description |
|---|---|---|---|
| path | string | yes | API-relative resource path as returned in the resource's own "path" field, e.g. "accounts/1/containers/2/workspaces/3/variables/7". |
No output schema declared.
No examples provided.
finish_login Finish the Google login ~123
Second step: waits up to 20 s for the browser consent to finish, saves the tokens to an owner-only file and verifies the login with a read-only identity call, returning the account email and the granted scopes. After success every tool works immediately — no client restart. If the user granted only part of the requested permissions, the login is still saved and missingScopes lists what will not work. Logging in under a different Google account replaces the previous login (its refresh token is revoked best-effort) and the response carries previousAccountEmail so the change never goes unnoticed.
Input schema present but exposes no named parameters.
No output schema declared.
No examples provided.
get_account Get a GTM account ~57
Gets one Google Tag Manager account by id. Returns the Account resource: { accountId, name, path, fingerprint, shareData }.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string), e.g. from list_accounts. |
No output schema declared.
No examples provided.
get_container Get a container ~74
Gets one container by account id + container id. Returns the Container resource including publicId (the GTM-XXXXXX snippet id), usageContext and fingerprint.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string), e.g. from list_containers. |
No output schema declared.
No examples provided.
get_resource Get any resource by path ~109
Generic getter for any GTM resource by its API-relative path — tags, triggers, variables, versions, containers, workspaces. Prefer echoing the `path` field from a previous response over assembling the string yourself. Returns the full resource JSON including its current fingerprint (needed for update_entity).
| Name | Type | Req | Description |
|---|---|---|---|
| path | string | yes | API-relative resource path as returned in the resource's own "path" field, e.g. "accounts/1/containers/2/workspaces/3/tags/4". |
No output schema declared.
No examples provided.
get_workspace Get a workspace ~75
Gets one workspace by account id + container id + workspace id. Returns the Workspace resource with its fingerprint.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string). |
| workspace_id | string | yes | Workspace id (string), e.g. from list_workspaces. |
No output schema declared.
No examples provided.
list_accounts List GTM accounts ~90
Lists all Google Tag Manager accounts the authorized user can access. Returns { account: [{ accountId, name, path, fingerprint }], nextPageToken }. All ids are strings. This is the entry point: every other tool needs an accountId (or a path) from here.
| Name | Type | Req | Description |
|---|---|---|---|
| page_token | string | – | Pagination token from a previous response's nextPageToken. Omit for the first page. |
No output schema declared.
No examples provided.
list_containers List containers ~96
Lists the containers of a GTM account. Returns { container: [{ containerId, name, publicId (e.g. GTM-XXXXXX), usageContext, path, fingerprint, tagManagerUrl }], nextPageToken }.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| page_token | string | – | Pagination token from a previous response's nextPageToken. Omit for the first page. |
No output schema declared.
No examples provided.
list_tags List tags ~144
Lists the tags of a workspace. Returns { tag: [{ tagId, name, type (e.g. html, gaawe), parameter: [{ type, key, value, list, map }], firingTriggerId, blockingTriggerId, paused, path, fingerprint, tagManagerUrl }], nextPageToken }.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string). |
| page_token | string | – | Pagination token from a previous response's nextPageToken. Omit for the first page. |
| workspace_id | string | yes | Workspace id (string), e.g. from list_workspaces. |
No output schema declared.
No examples provided.
list_triggers List triggers ~132
Lists the triggers of a workspace. Returns { trigger: [{ triggerId, name, type (e.g. pageview, click, customEvent), filter/customEventFilter (conditions of { type, parameter }), path, fingerprint }], nextPageToken }.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string). |
| page_token | string | – | Pagination token from a previous response's nextPageToken. Omit for the first page. |
| workspace_id | string | yes | Workspace id (string), e.g. from list_workspaces. |
No output schema declared.
No examples provided.
list_variables List variables ~141
Lists the user-defined variables of a workspace (built-in variables live in manage_built_in_variables). Returns { variable: [{ variableId, name, type (e.g. v = data layer, jsm = custom JS, c = constant), parameter, path, fingerprint }], nextPageToken }.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string). |
| page_token | string | – | Pagination token from a previous response's nextPageToken. Omit for the first page. |
| workspace_id | string | yes | Workspace id (string), e.g. from list_workspaces. |
No output schema declared.
No examples provided.
list_workspaces List workspaces ~124
Lists the workspaces of a container. Returns { workspace: [{ workspaceId, name, description, path, fingerprint }], nextPageToken }. Workspaces are mandatory in GTM v2: every tag/trigger/variable operation needs a workspaceId, and a "Default Workspace" always exists — call this first.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| container_id | string | yes | Container id (string). |
| page_token | string | – | Pagination token from a previous response's nextPageToken. Omit for the first page. |
No output schema declared.
No examples provided.
logout Disconnect from Google ~62
Revokes the stored token at Google (oauth2.googleapis.com/revoke) and deletes the local credentials file. Tokens supplied via env variables are NOT touched — remove them from the MCP client config manually; envTokenStillSet in the response says whether any are still in effect.
Input schema present but exposes no named parameters.
No output schema declared.
No examples provided.
manage_built_in_variables List/enable/disable built-in variables ~176
Manages a workspace's built-in variables (pageUrl, clickText, event, ...). These are toggles, not records: action "list" returns the currently enabled ones ({ builtInVariable: [...] }), "enable" and "disable" take `types` (BuiltInVariableType enum values) and switch them on/off. Enable/disable require the tagmanager.edit.containers scope.
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| action | string | yes | What to do. |
| container_id | string | yes | Container id (string). |
| types | array | – | Built-in variable types to enable/disable (required for those actions), e.g. ["pageUrl", "clickText"]. Ignored for "list". |
| workspace_id | string | yes | Workspace id (string). |
No output schema declared.
No examples provided.
publish_version Publish, inspect or fetch the live container version ~194
Container-version operations. action "publish" pushes a version live (replacing the currently published one; requires the tagmanager.publish scope; version_id required, fingerprint recommended). action "get" fetches one version by version_id. action "live" fetches the currently published version of the container (no version_id needed). Publish responses can carry compilerError=true with HTTP 200 — reported as an error. Returns the ContainerVersion (publish wraps it as { containerVersion, compilerError }).
| Name | Type | Req | Description |
|---|---|---|---|
| account_id | string | yes | GTM account id (string). |
| action | string | yes | What to do. |
| container_id | string | yes | Container id (string). |
| fingerprint | string | – | The version's last-seen fingerprint ("publish" only), for optimistic-concurrency safety. |
| version_id | string | – | Container version id (string). Required for "publish" and "get"; ignored for "live". |
No output schema declared.
No examples provided.
raw_request Raw Tag Manager API call ~193
Escape hatch to call any Google Tag Manager API v2 path directly, for endpoints without a dedicated tool (environments, folders, templates, zones, workspace :sync / :quick_preview, version_headers, ...). `path` is relative to /tagmanager/v2/, e.g. "accounts/1/containers/2/environments". `query` values may be arrays for repeated params. Requests go through the same OAuth, rate limiter and retries as every other tool.
| Name | Type | Req | Description |
|---|---|---|---|
| body | object | – | JSON request body (POST/PUT). |
| method | string | – | HTTP method. Defaults to GET. |
| path | string | yes | API path relative to /tagmanager/v2/, e.g. "accounts/1/containers/2/version_headers". |
| query | object | – | Query parameters; use an array for repeated keys, e.g. { "type": ["pageUrl", "event"] }. |
No output schema declared.
No examples provided.
set_client Save the OAuth client ~111
Saves the OAuth client credentials from the JSON file downloaded from Google Cloud Console ('Download JSON' on a Desktop-app client). Pass the file PATH — the secret must never be pasted into the chat. The client is stored once in the shared ~/.config/mcp-google-auth/client.json (owner-only) and reused by every mcp-google-* server; tokens stay per-server. After this, call start_login.
| Name | Type | Req | Description |
|---|---|---|---|
| path | string | yes | Absolute path to the client_secret_*.json file downloaded from Google Cloud Console. |
No output schema declared.
No examples provided.
setup_instructions Setup instructions ~109
Step-by-step checklist for connecting this server to Google: creating a Google Cloud project and a Desktop-app OAuth client, publishing the consent screen (mandatory — Testing-mode refresh tokens die after 7 days), downloading the client JSON and handing its PATH to set_client. Works without any credentials; the checklist shortens to 'enable the API + log in' when an OAuth client is already configured (one client serves the whole mcp-google-* line). Never asks the user to paste secrets into the chat.
Input schema present but exposes no named parameters.
No output schema declared.
No examples provided.
start_login Start the Google login ~114
First step of connecting from the chat, without editing config files or restarting the client. Returns authorizeUrl — show it to the user as a clickable link and ask them to open it in the browser ON THIS MACHINE, pick the Google account and approve access. A one-shot listener on 127.0.0.1 catches Google's redirect; the code is exchanged locally and never passes through the chat. Does not open the browser itself. The attempt lives 10 minutes; when the browser shows the success page, call finish_login.
Input schema present but exposes no named parameters.
No output schema declared.
No examples provided.
update_entity Update a tag, trigger or variable ~159
Updates a tag, trigger or variable by its API path. PUT semantics: this is a FULL REPLACE, not a patch — fetch the current resource with get_resource, modify it, and send the whole object back. Pass the resource's last-seen fingerprint for optimistic-concurrency safety; a mismatch fails the request. Requires the tagmanager.edit.containers scope.
| Name | Type | Req | Description |
|---|---|---|---|
| body | object | yes | The complete replacement resource JSON. |
| fingerprint | string | – | The fingerprint from the last read of this resource; the update fails if it is stale. |
| path | string | yes | API-relative resource path as returned in the resource's own "path" field, e.g. "accounts/1/containers/2/workspaces/3/triggers/5". |
No output schema declared.
No examples provided.
How do I install the Google Tag Manager MCP server?
Google Tag Manager MCP runs locally as an npm package, launched with npx -y mcp-google-tagmanager. Ready-made configuration for Claude, Cursor, VS Code, Codex and 5 more is on this page, copied from each client's own documentation.
npm · mcp-google-tagmanager
claude mcp add a1-x-tech-mcp-google-tagmanager -- npx -y mcp-google-tagmanager
What is the Google Tag Manager MCP server?
Google Tag Manager MCP is listed in the public MCP registry as io.github.A1-x-Tech/mcp-google-tagmanager. MCP server for the Google Tag Manager API v2: containers, workspaces, tags, triggers, publishing. This page covers its npm package (mcp-google-tagmanager).
Is the Google Tag Manager MCP server safe to use?
Google Tag Manager MCP scores 79 out of 100 on VerifyMCP. We recorded 1 known advisory against it as of 4 November 2026. It declares no install or post-install scripts. That is a record of what we were able to check automatically, not an endorsement. The category breakdown on this page shows every signal behind the number, including the ones we could not confirm.
What tools does the Google Tag Manager MCP server expose?
Google Tag Manager MCP exposes 25 tools: auth_status, setup_instructions, set_client, start_login, finish_login, and 20 more. Their descriptions and schemas cost roughly 3,058 tokens of context every time the server is loaded.
Is the Google Tag Manager MCP server still maintained?
Google Tag Manager MCP is still listed as active in the MCP registry. We last reached this channel on 4 November 2026. Those dates come from our own scans of the registry and the channel itself, not from anything the publisher announced.
What licence is the Google Tag Manager MCP server under?
Google Tag Manager MCP declares the MIT licence, which is OSI-approved. That covers the source only, and says nothing about the cost of any service it calls.