# Google_ads (npm · @pipeworx/mcp-google_ads)

Google Ads MCP Pack

- Trust score: 84/100 (high trust)
- Change this week: +3
- Registry status: active
- Liveness: live
- Owner verified: no
- Last scored: 2026-11-05

## Components

- remote · `gateway.pipeworx.io`: 77/100, [markdown](https://verifymcp.io/servers/pipeworx-io-google-ads/google-ads-mcp.md), [page](https://verifymcp.io/servers/pipeworx-io-google-ads/google-ads-mcp)
- npm · `@pipeworx/mcp-google_ads`: 84/100 (this document), [markdown](https://verifymcp.io/servers/pipeworx-io-google-ads/pipeworx-mcp-google-ads.md), [page](https://verifymcp.io/servers/pipeworx-io-google-ads/pipeworx-mcp-google-ads)

## Channel facts

- Registry: `npm`
- Package: `@pipeworx/mcp-google_ads`
- Version: `0.2.1`
- Transport: `stdio`

## Trust breakdown

How this component scores in each security and reliability category. Every signal is checked automatically from public evidence about the published package, including repeated runs of it in an isolated sandbox, and we only credit what we can confirm. Scores are 0–100 per category. Scoring method: https://verifymcp.io/docs/scoring (what has changed: https://verifymcp.io/docs/scoring/changelog)

Scored 2026-11-05.

- **Supply Chain Security**: 100/100
  - No malware found by supply-chain analysis.
  - No known CVEs affecting this package version or its production dependencies.
  - No install/post-install scripts declared.
  - No production dependencies, so there is no dependency health to assess.
- **Provenance & Transparency**: 97/100
  - Source repository is publicly reachable at the declared URL.
  - Cryptographically verified build provenance (signed, bound to pipeworx-io/mcp-google_ads).
  - Clear OSI-approved license (MIT).
  - Actively maintained (last published 3 days ago).
  - Disclosure check failed: no security disclosure policy was found in the source repository.
- **Schema Quality & AI Usability**: 75/100
  - AI-judged instruction clarity (good).
  - Tool/resource definitions use about 566 tokens (~113/item across 5 items; 5 tools + 0 resources), lean.
  - Usage-examples check failed: none of the tools include examples.
- **Stability & Change Management**: 23/100
  - Stability observed for 7 of 30 days with no destabilising changes; credit accrues until the full window elapses.
- **Tool Coverage**: 100/100
  - 100% of tools have a non-trivial description (not blank, and not just the tool's name).
  - 100% of tool parameters carry a description.
- **Tool Safety**: 100/100
  - No prompt-injection markers were found in the server instructions, tool names or descriptions we captured.
  - We read all 5 captured tool definition(s), and no name or description among them implies an irreversible operation.
  - An AI judge read all 6 captured unit(s) of tool text and found none that tries to manipulate the model reading it.
- **Capabilities**: 100/100
  - Implements a supported MCP spec version (2025-11-25); the latest is 2026-07-28.

## Install

### How do I install the Google_ads MCP server?

Google_ads runs locally as an npm package, launched with npx -y @pipeworx/mcp-google_ads. Ready-made configuration for Claude, Cursor, VS Code, Codex and 5 more is on this page, copied from each client's own documentation.

### Claude

```bash
claude mcp add pipeworx-io-google-ads -- npx -y @pipeworx/mcp-google_ads
```

### Cursor

```json
{
  "mcpServers": {
    "pipeworx-io-google-ads": {
      "command": "npx",
      "args": [
        "-y",
        "@pipeworx/mcp-google_ads"
      ]
    }
  }
}
```

### VS Code

```json
{
  "servers": {
    "pipeworx-io-google-ads": {
      "command": "npx",
      "args": [
        "-y",
        "@pipeworx/mcp-google_ads"
      ]
    }
  }
}
```

### Codex

```bash
codex mcp add pipeworx-io-google-ads -- npx -y @pipeworx/mcp-google_ads
```

### opencode

```json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "pipeworx-io-google-ads": {
      "type": "local",
      "command": [
        "npx",
        "-y",
        "@pipeworx/mcp-google_ads"
      ],
      "enabled": true
    }
  }
}
```

### OpenClaw

```bash
openclaw mcp add pipeworx-io-google-ads --command npx --arg -y --arg @pipeworx/mcp-google_ads
```

### Hermes

```yaml
mcp_servers:
  pipeworx-io-google-ads:
    command: "npx"
    args: ["-y", "@pipeworx/mcp-google_ads"]
```

### Netclaw

```json
{
  "McpServers": {
    "pipeworx-io-google-ads": {
      "Transport": "stdio",
      "Command": "npx",
      "Arguments": [
        "-y",
        "@pipeworx/mcp-google_ads"
      ]
    }
  }
}
```

### Vellum

```bash
assistant mcp add pipeworx-io-google-ads -t stdio -c npx -a -y @pipeworx/mcp-google_ads
```

### Other

```json
{
  "mcpServers": {
    "pipeworx-io-google-ads": {
      "command": "npx",
      "args": [
        "-y",
        "@pipeworx/mcp-google_ads"
      ]
    }
  }
}
```

## Changelog

Every change recorded for this component, newest first. Days that predate change tracking, or that we cannot explain, say so: "we were watching and nothing happened" and "we were not watching" are different claims.

### 2026-11-04 (score 84, +1)

No change was recorded against any check on this day. Stability & Change Management went from 17 to 20. That category is still filling its 30-day observation window: 5 days of observed history at the previous scan, 6 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-11-03 (score 83, +15)

- [security improvement] Malware scan: unverified → pass

### 2026-11-02 (score 68, −13)

- [security regression] Malware scan: pass → unverified
- [functional improvement] Stability: unverified → 0.13
- [functional] Package version: 0.2.0 → 0.2.1

### 2026-10-30 (score 81, 0)

- [functional regression] Security disclosure: unverified → fail

### 2026-10-29 (score 81)

First indexed and scored.

## MCP tools (5)

### `gads_list_campaigns` (~112 tokens)

List all campaigns in your Google Ads account. Returns campaign names, IDs, statuses, budgets, and types. Use to overview account structure or find a campaign ID for detailed analysis.

Input parameters:

- `customer_id` (string, required): Google Ads customer ID (e.g., "1234567890" or "123-456-7890")
- `limit` (number): Maximum number of campaigns to return (default 50)
- `status` (string): Filter by campaign status (optional, returns all if omitted)

### `gads_get_campaign` (~66 tokens)

Get detailed settings for a specific campaign. Returns name, status, budget, bidding strategy, and configuration. Use to review or audit a campaign's current setup.

Input parameters:

- `campaign_id` (string, required): The campaign resource ID
- `customer_id` (string, required): Google Ads customer ID

### `gads_campaign_metrics` (~145 tokens)

Get performance metrics for campaigns over a date range. Returns impressions, clicks, cost, conversions, CTR, and CPC. Use to analyze campaign effectiveness or compare performance trends.

Input parameters:

- `campaign_id` (string): Campaign ID to filter (optional, returns all campaigns if omitted)
- `customer_id` (string, required): Google Ads customer ID
- `end_date` (string, required): End date in YYYY-MM-DD format (e.g., "2024-01-31")
- `limit` (number): Maximum number of rows to return (default 50)
- `start_date` (string, required): Start date in YYYY-MM-DD format (e.g., "2024-01-01")

### `gads_list_ad_groups` (~106 tokens)

List ad groups within a campaign by campaign ID. Returns ad group names, IDs, statuses, and CPC bids. Use to explore campaign structure or select an ad group for analysis.

Input parameters:

- `campaign_id` (string, required): Campaign ID to list ad groups for
- `customer_id` (string, required): Google Ads customer ID
- `limit` (number): Maximum number of ad groups to return (default 50)
- `status` (string): Filter by ad group status (optional)

### `gads_search` (~85 tokens)

Run custom GAQL queries against Google Ads data. Use for advanced analysis—filter by keywords, matching types, or aggregate metrics by custom dimensions.

Input parameters:

- `customer_id` (string, required): Google Ads customer ID
- `query` (string, required): GAQL query string (e.g., "SELECT campaign.name, metrics.clicks FROM campaign WHERE segments.date DURING LAST_7_DAYS")

## Diagnostics

Captured diagnostic sections: Provenance, Dependencies. The full working is on the page: https://verifymcp.io/servers/pipeworx-io-google-ads/pipeworx-mcp-google-ads#diagnostics

## Score history

- 2026-11-05: 84
- 2026-11-04: 84
- 2026-11-03: 83
- 2026-11-02: 68
- 2026-11-01: 81
- 2026-10-31: 81
- 2026-10-30: 81
- 2026-10-29: 81

## Common questions

### What is the Google_ads MCP server?

Google_ads is an MCP server listed in the public MCP registry as io.github.pipeworx-io/google_ads. Google Ads MCP Pack. This page covers its npm package (@pipeworx/mcp-google_ads).

### Is the Google_ads MCP server safe to use?

Google_ads scores 84 out of 100 on VerifyMCP. We found no known CVEs affecting it as of 5 November 2026. It declares no install or post-install scripts. Its build provenance is signed and verified. That is a record of what we were able to check automatically, not an endorsement. The category breakdown on this page shows every signal behind the number, including the ones we could not confirm.

### What tools does the Google_ads MCP server expose?

Google_ads exposes 5 tools: gads_list_campaigns, gads_get_campaign, gads_campaign_metrics, gads_list_ad_groups, gads_search. Their descriptions and schemas cost roughly 514 tokens of context every time the server is loaded.

### Is the Google_ads MCP server still maintained?

Google_ads is still listed as active in the MCP registry. We last reached this channel on 5 November 2026. Those dates come from our own scans of the registry and the channel itself, not from anything the publisher announced.

### What licence is the Google_ads MCP server under?

Google_ads declares the MIT licence, which is OSI-approved. That covers the source only, and says nothing about the cost of any service it calls.

## Links

- npm package: https://www.npmjs.com/package/@pipeworx/mcp-google_ads
- Socket report: https://socket.dev/npm/package/@pipeworx/mcp-google_ads
- Repository: https://github.com/pipeworx-io/mcp-google_ads
- Website: https://pipeworx.io/packs/google_ads
- Changelog RSS feed: https://verifymcp.io/servers/pipeworx-io-google-ads/pipeworx-mcp-google-ads.xml
- Changelog JSON feed: https://verifymcp.io/servers/pipeworx-io-google-ads/pipeworx-mcp-google-ads.json
- HTML version of this page: https://verifymcp.io/servers/pipeworx-io-google-ads/pipeworx-mcp-google-ads