# Populr SEO (remote · www.trypopulr.in)

Apply the SEO fixes you approve in Populr — titles, descriptions, JSON-LD, llms.txt — in your code.

- Trust score: 39/100 (low)
- Change this week: 0
- Registry status: active
- Liveness: live
- Owner verified: no
- Last scored: 2026-11-05

## Components

- remote · `www.trypopulr.in`: 39/100 (this document), [markdown](https://verifymcp.io/servers/in-trypopulr-seo/api-mcp.md), [page](https://verifymcp.io/servers/in-trypopulr-seo/api-mcp)

## Channel facts

- Endpoint: `https://www.trypopulr.in/api/mcp`
- Transports: `streamable-http`
- Auth: `required`
- Version: `1.0.0`

## Trust breakdown

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. Scores are 0–100 per category. Scoring method: https://verifymcp.io/docs/scoring (what has changed: https://verifymcp.io/docs/scoring/changelog)

Scored 2026-11-05.

- **Endpoint Security**: 97/100
  - The endpoint's TLS certificate is valid, in date, and uses a strong key.
  - The endpoint enforces authorisation, advertised via RFC 9728 protected-resource metadata.
  - HTTPS is enforced; there's no plaintext access path.
  - The HSTS (Strict-Transport-Security) header is present.
  - DNSSEC check failed: this domain isn't protected by DNSSEC.
  - The authorisation server supports Client ID Metadata Documents, the current MCP client-registration mechanism.
- **Transport & Reachability**: 0/100
  - Transport blocked by authentication: the endpoint requires auth we don't have to verify streamable-http.
- **Schema Quality & AI Usability**: 0/100
  - Schema blocked by authentication: the endpoint requires auth we don't have to read it.
- **Stability & Change Management**: 0/100
  - Stability not yet verified: not enough scan history yet (needs a 30-day window).
- **Tool Coverage**: 0/100
  - Tool coverage blocked by authentication: the endpoint requires auth we don't have to read its tools.
- **Tool Safety**: 0/100
  - Tool safety blocked by authentication: the endpoint requires auth we don't have to read its tools.
- **Capabilities**: 0/100
  - Capabilities blocked by authentication: the endpoint requires auth we don't have to read them.

**Unverified: 6 categories.** Categories scored 0 because we could not verify them: authentication we do not have, an unreachable endpoint, or not enough scan history. We only credit what we can confirm.

## Install

### How do I install the Populr SEO MCP server?

Populr SEO is a hosted endpoint at https://www.trypopulr.in/api/mcp, so there is nothing to install locally. Ready-made configuration for Claude, Cursor, VS Code, Codex and 5 more is on this page, copied from each client's own documentation.

### Claude

```bash
claude mcp add --transport http in-trypopulr-seo 'https://www.trypopulr.in/api/mcp'
```

### Cursor

```json
{
  "mcpServers": {
    "in-trypopulr-seo": {
      "url": "https://www.trypopulr.in/api/mcp"
    }
  }
}
```

### VS Code

```json
{
  "servers": {
    "in-trypopulr-seo": {
      "type": "http",
      "url": "https://www.trypopulr.in/api/mcp"
    }
  }
}
```

### Codex

```toml
[mcp_servers.in-trypopulr-seo]
url = "https://www.trypopulr.in/api/mcp"
```

### opencode

```json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "in-trypopulr-seo": {
      "type": "remote",
      "url": "https://www.trypopulr.in/api/mcp",
      "enabled": true
    }
  }
}
```

### OpenClaw

```bash
openclaw mcp add in-trypopulr-seo --url 'https://www.trypopulr.in/api/mcp' --transport streamable-http
```

### Hermes

```yaml
mcp_servers:
  in-trypopulr-seo:
    url: "https://www.trypopulr.in/api/mcp"
```

### Netclaw

```json
{
  "McpServers": {
    "in-trypopulr-seo": {
      "Transport": "http",
      "Url": "https://www.trypopulr.in/api/mcp"
    }
  }
}
```

### Vellum

```bash
assistant mcp add in-trypopulr-seo -t streamable-http -u 'https://www.trypopulr.in/api/mcp'
```

### Other

```json
{
  "mcpServers": {
    "in-trypopulr-seo": {
      "type": "http",
      "url": "https://www.trypopulr.in/api/mcp"
    }
  }
}
```

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

## Changelog

Every change recorded for this component, newest first. Days that predate change tracking, or that we cannot explain, say so: "we were watching and nothing happened" and "we were not watching" are different claims.

### 2026-10-18 (score 39, −42)

- [security regression] Endpoint reachability: reachable → behind authorisation
- [security regression] Tool safety: pass → unverified
- [security regression] Transport: pass → unverified
- [security regression] Stability: 0.17 → unverified
- [security improvement] Authorization: fail → pass
- [security] First check of Authorization: pass
- [functional regression] Capabilities: pass → unverified
- [functional regression] Tool coverage: 100 → unverified
- [functional regression] Schema quality: 100 → unverified

### 2026-10-16 (score 81, +1)

No change was recorded against any check on this day. Stability & Change Management went from 10 to 13. That category is still filling its 30-day observation window: 3 days of observed history at the previous scan, 4 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-10-13 (score 80, +1)

- [functional improvement] Stability: unverified → 0.03

### 2026-10-12 (score 79)

First indexed and scored.

## MCP tools (7)

### `seo_status` (~54 tokens)

Populr SEO status

Start here. Shows the site Populr manages for this workspace, which page fixes are approved and ready to apply in code, which are waiting for the owner's approval, and whether the business details for structured data are filled in.

Output parameters:

- `approvedPages` (array): Pages with approved fixes, ready to apply in code.
- `business` (object): Present once the business details for structured data are filled in.
- `faqCount` (integer)
- `message` (string): Why the status isn't the usual one, in a sentence.
- `site` (string)
- `snippet` (object)
- `status` (string)
- `waitingPages` (array): Pages with drafts waiting for the owner's approval in Populr.

### `get_seo_fixes` (~87 tokens)

Get approved SEO fixes

Returns the SEO changes the site owner has approved in Populr — each page's <title>, meta description and JSON-LD structured data — so you can apply them in the site's source code. Pass a path for one page, or omit it for every page.

Input parameters:

- `path` (string): A page path such as / or /about. Omit for all pages.

Output parameters:

- `message` (string): Why the status isn't the usual one, in a sentence.
- `pages` (array): Approved changes per page. A missing title or description means no approved change.
- `site` (string)
- `status` (string)

### `get_structured_data` (~73 tokens)

Get JSON-LD structured data

Returns schema.org JSON-LD for a page, built only from the business details the owner entered in Populr (name, type, contact, address, hours, profiles; FAQs on the home page). Ready to paste into the page's <head>.

Input parameters:

- `path` (string): Page path, default /

Output parameters:

- `jsonld` (array): schema.org JSON-LD objects for the page.
- `message` (string): Why the status isn't the usual one, in a sentence.
- `path` (string)
- `status` (string)

### `audit_page` (~66 tokens)

Audit a page's SEO

Fetches a live page and checks its on-page SEO: title length, meta description, H1, canonical, viewport, Open Graph and structured data. Returns each problem with why it matters.

Input parameters:

- `url` (string, required): Full public URL, e.g. https://example.com/about

Output parameters:

- `issues` (array)
- `message` (string): Why the status isn't the usual one, in a sentence.
- `signals` (array)
- `status` (string)
- `url` (string)

### `draft_page_fix` (~73 tokens)

Draft a title and description

Reads one page of the managed site and drafts a better <title> and meta description from what the page actually says. The draft is saved in Populr for the owner to approve; nothing changes on the live site.

Input parameters:

- `path` (string, required): Page path on the managed site, e.g. /pricing

Output parameters:

- `before` (object): What the live page has now.
- `description` (string)
- `message` (string): Why the status isn't the usual one, in a sentence.
- `path` (string)
- `status` (string)
- `title` (string)

### `generate_llms_txt` (~54 tokens)

Generate llms.txt

Builds an llms.txt for the managed site from the owner's business details and the approved page titles and descriptions — a plain map of the site for AI assistants. Save it at the site root as /llms.txt.

Output parameters:

- `content` (string): The llms.txt file. Save it at the site root (public/llms.txt in most frameworks).
- `message` (string): Why the status isn't the usual one, in a sentence.
- `site` (string)
- `status` (string)

### `verify_page` (~56 tokens)

Verify fixes are live

Fetches a live page of the managed site and checks that its approved title, description and structured data are present in the HTML as served. Use after deploying.

Input parameters:

- `url` (string, required): Live URL of a page on the managed site

Output parameters:

- `checks` (array)
- `message` (string): Why the status isn't the usual one, in a sentence.
- `missing` (integer): How many approved changes aren't in the served HTML yet.
- `status` (string)
- `url` (string)

## Diagnostics

Captured diagnostic sections: TLS, DNSSEC, Authorisation, Transports. The full working is on the page: https://verifymcp.io/servers/in-trypopulr-seo/api-mcp#diagnostics

## Score history

- 2026-11-05: 39
- 2026-11-04: 39
- 2026-11-03: 39
- 2026-11-02: 39
- 2026-11-01: 39
- 2026-10-31: 39
- 2026-10-30: 39
- 2026-10-29: 39
- 2026-10-28: 39
- 2026-10-27: 39
- 2026-10-26: 39
- 2026-10-25: 39
- 2026-10-24: 39
- 2026-10-23: 39
- 2026-10-22: 39
- 2026-10-21: 39
- 2026-10-20: 39
- 2026-10-19: 39
- 2026-10-18: 39
- 2026-10-17: 81
- 2026-10-16: 81
- 2026-10-15: 80
- 2026-10-14: 80
- 2026-10-13: 80
- 2026-10-12: 79

## Common questions

### What is the Populr SEO MCP server?

Populr SEO is an MCP server listed in the public MCP registry as in.trypopulr/seo. Apply the SEO fixes you approve in Populr, titles, descriptions, JSON-LD, llms.txt, in your code. This page covers its hosted endpoint (https://www.trypopulr.in/api/mcp).

### Is the Populr SEO MCP server safe to use?

Populr SEO scores 39 out of 100 on VerifyMCP. That is a record of what we were able to check automatically, not an endorsement. The category breakdown on this page shows every signal behind the number, including the ones we could not confirm.

### What tools does the Populr SEO MCP server expose?

Populr SEO exposes 7 tools: seo_status, get_seo_fixes, get_structured_data, audit_page, draft_page_fix, and 2 more. Their descriptions and schemas cost roughly 463 tokens of context every time the server is loaded.

### Does the Populr SEO MCP server require authentication?

Yes. Populr SEO asked us for credentials when we connected, so you will need to authorise it in your MCP client before it can do anything.

### Is the Populr SEO MCP server still maintained?

Populr SEO is still listed as active in the MCP registry. We last reached this channel on 5 November 2026. Those dates come from our own scans of the registry and the channel itself, not from anything the publisher announced.

## Links

- Remote endpoint: https://www.trypopulr.in/api/mcp
- Authorisation metadata: https://www.trypopulr.in/.well-known/oauth-protected-resource/api/mcp
- Repository: https://github.com/kavya5cloud/populr-main
- Website: https://www.trypopulr.in/developers
- Changelog RSS feed: https://verifymcp.io/servers/in-trypopulr-seo/api-mcp.xml
- Changelog JSON feed: https://verifymcp.io/servers/in-trypopulr-seo/api-mcp.json
- HTML version of this page: https://verifymcp.io/servers/in-trypopulr-seo/api-mcp