# ROAS Expert free AI SEO audit (remote · tools.roasexpert.com)

Free SEO and AI search readiness audit: score out of 100, platform detection, fixes per CMS.

- Trust score: 77/100 (medium)
- Change this week: +3
- Registry status: active
- Liveness: live
- Owner verified: no
- Last scored: 2026-11-05

## Components

- remote · `tools.roasexpert.com`: 77/100 (this document), [markdown](https://verifymcp.io/servers/com-roasexpert-tools-seo-audit/tools.md), [page](https://verifymcp.io/servers/com-roasexpert-tools-seo-audit/tools)

## Channel facts

- Endpoint: `https://tools.roasexpert.com/mcp`
- Transports: `streamable-http`
- Auth: `none`
- Version: `1.0.0`

## Trust breakdown

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. Scores are 0–100 per category. Scoring method: https://verifymcp.io/docs/scoring (what has changed: https://verifymcp.io/docs/scoring/changelog)

Scored 2026-11-05.

- **Endpoint Security**: 77/100
  - The endpoint's TLS certificate is valid, in date, and uses a strong key.
  - No authorisation is required to call this server. Every tool declares its destructiveHint and none is destructive, so open access doesn't expose one.
  - HTTPS is enforced; there's no plaintext access path.
  - HSTS check failed: the Strict-Transport-Security header is absent.
  - DNSSEC is configured correctly; the domain's records validate against the full chain to the root.
- **Transport & Reachability**: 100/100
  - Verified streamable-http transport via a live MCP handshake.
- **Schema Quality & AI Usability**: 71/100
  - AI-judged instruction clarity (excellent).
  - Context-footprint check failed: tool/resource definitions use about 1217 tokens (~173/item across 7 items; 7 tools + 0 resources), over budget; trim descriptions and params.
  - Usage-examples check failed: none of the tools include examples.
- **Stability & Change Management**: 50/100
  - Stability observed for 15 of 30 days with no destabilising changes; credit accrues until the full window elapses.
- **Tool Coverage**: 100/100
  - 100% of tools have a non-trivial description (not blank, and not just the tool's name).
  - 100% of tool parameters carry a description.
- **Tool Safety**: 100/100
  - No prompt-injection markers were found in the server instructions, tool names or descriptions we captured.
  - We read all 7 captured tool definition(s), and no name or description among them implies an irreversible operation.
  - An AI judge read all 8 captured unit(s) of tool text and found none that tries to manipulate the model reading it.
- **Capabilities**: 60/100
  - Spec-recency check failed: implements MCP spec 2025-06-18; the latest is 2026-07-28.

## Install

### How do I install the ROAS Expert free AI SEO audit MCP server?

ROAS Expert free AI SEO audit is a hosted endpoint at https://tools.roasexpert.com/mcp, so there is nothing to install locally. Ready-made configuration for Claude, Cursor, VS Code, Codex and 5 more is on this page, copied from each client's own documentation.

### Claude

```bash
claude mcp add --transport http com-roasexpert-tools-seo-audit 'https://tools.roasexpert.com/mcp'
```

### Cursor

```json
{
  "mcpServers": {
    "com-roasexpert-tools-seo-audit": {
      "url": "https://tools.roasexpert.com/mcp"
    }
  }
}
```

### VS Code

```json
{
  "servers": {
    "com-roasexpert-tools-seo-audit": {
      "type": "http",
      "url": "https://tools.roasexpert.com/mcp"
    }
  }
}
```

### Codex

```toml
[mcp_servers.com-roasexpert-tools-seo-audit]
url = "https://tools.roasexpert.com/mcp"
```

### opencode

```json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "com-roasexpert-tools-seo-audit": {
      "type": "remote",
      "url": "https://tools.roasexpert.com/mcp",
      "enabled": true
    }
  }
}
```

### OpenClaw

```bash
openclaw mcp add com-roasexpert-tools-seo-audit --url 'https://tools.roasexpert.com/mcp' --transport streamable-http
```

### Hermes

```yaml
mcp_servers:
  com-roasexpert-tools-seo-audit:
    url: "https://tools.roasexpert.com/mcp"
```

### Netclaw

```json
{
  "McpServers": {
    "com-roasexpert-tools-seo-audit": {
      "Transport": "http",
      "Url": "https://tools.roasexpert.com/mcp"
    }
  }
}
```

### Vellum

```bash
assistant mcp add com-roasexpert-tools-seo-audit -t streamable-http -u 'https://tools.roasexpert.com/mcp'
```

### Other

```json
{
  "mcpServers": {
    "com-roasexpert-tools-seo-audit": {
      "type": "http",
      "url": "https://tools.roasexpert.com/mcp"
    }
  }
}
```

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

## Changelog

Every change recorded for this component, newest first. Days that predate change tracking, or that we cannot explain, say so: "we were watching and nothing happened" and "we were not watching" are different claims.

### 2026-11-04 (score 77, +1)

- [functional regression] Schema quality: 1029 → 1217
- [functional] New tool “check_ai_visibility”

### 2026-11-02 (score 76, +1)

No change was recorded against any check on this day. Stability & Change Management went from 37 to 40. That category is still filling its 30-day observation window: 11 days of observed history at the previous scan, 12 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-10-31 (score 75, +1)

No change was recorded against any check on this day. Stability & Change Management went from 30 to 33. That category is still filling its 30-day observation window: 9 days of observed history at the previous scan, 10 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-10-29 (score 74, +1)

No change was recorded against any check on this day. Stability & Change Management went from 23 to 27. That category is still filling its 30-day observation window: 7 days of observed history at the previous scan, 8 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-10-28 (score 73, −1)

- [security] The server rewrote its instructions, which are the text every model session reads
- [security] Tool “explain_fix” rewrote its description, which is the text the model reads
- [security] Tool “get_report” rewrote its description, which is the text the model reads
- [functional regression] Schema quality: 148 → 171
- [functional] New tool “audit_product_page”
- [cosmetic] “list_checks” reworded the description of “category”

### 2026-10-27 (score 74, +8)

- [security improvement] Authorization: unverified → partial

### 2026-10-25 (score 66, +1)

No change was recorded against any check on this day. Stability & Change Management went from 10 to 13. That category is still filling its 30-day observation window: 3 days of observed history at the previous scan, 4 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-10-23 (score 65, +1)

No change was recorded against any check on this day. Stability & Change Management went from 3 to 7. That category is still filling its 30-day observation window: 1 days of observed history at the previous scan, 2 at this one. The score rises as the window fills, whether or not the server changes.

## MCP tools (7)

### `audit_site` (~134 tokens)

Audit a website for SEO and AI search readiness

Runs the free ROAS Expert audit on a public website and returns the score out of 100, the grade, the detected platform, category scores, the top three issues, the status of all 48 checks and a shareable report link. The detail and the platform-specific fix for every failing or warning check are unlocked with the user's work email through unlock_report. Takes 10 to 25 seconds. Use the domain or homepage URL, not a deep link. Free plan: a few audits per day per client.

Input parameters:

- `url` (string, required): Domain or homepage URL, for example example.com or https://www.example.com

### `audit_product_page` (~169 tokens)

Audit one product page for AI shopping readiness

Runs the ROAS Expert product page check on one product URL and returns the score out of 100, the grade, the platform, category scores, the top three issues, the status of all 19 checks, a table of which questions a shopping assistant can answer from the page (price, stock, delivery, returns, variants, identity, ratings) and a shareable report link. The detail and the platform-specific fix for every failing or warning check are unlocked with the user's work email through unlock_report. Takes 5 to 15 seconds. Pass a product page URL; a homepage or other page gets a short note and does not count against the free limit, which is shared with audit_site.

Input parameters:

- `url` (string, required): Product page URL, for example https://store.com/products/example

### `get_report` (~88 tokens)

Fetch a stored audit report

Returns a previously run audit by its id (the last part of a tools.roasexpert.com/r/<id> or /p/<id> link). Locked reports show the top three issues and check statuses; unlocked reports show every finding with its fix and the written summary. Reports are kept for 90 days. No usage limit.

Input parameters:

- `id` (string, required): Report id, 8 characters

### `unlock_report` (~101 tokens)

Unlock the full report with a work email

Unlocks a report: every failing and warning check with its detail and the fix written for the detected platform, plus the written summary. The email goes to ROAS Expert's CRM with the report link and gets at most one follow-up about the findings. Only call this with an email the user gave you for this purpose. No usage limit.

Input parameters:

- `email` (string, required): The user's work email address
- `id` (string, required): Report id from audit_site

### `list_checks` (~69 tokens)

List every check and its weight

The catalogue of checks the audit runs, grouped by category with weights and a one-line description of what passes. Use it to explain a score or to see what the audit covers. No usage limit.

Input parameters:

- `category` (string): Optional category filter; "product" lists the 19 product page checks

### `explain_fix` (~108 tokens)

Get the fix for a check on a given platform

Returns the fix text for one check id (from list_checks, a site report or a product page report) written for a platform: shopify, wordpress, magento, framer, webflow, wix, squarespace, bigcommerce, hubspot, nextjs or generic. No usage limit.

Input parameters:

- `check_id` (string, required): Check id, for example ai_bots, product_schema, llms_txt
- `platform` (string): Platform key or CMS name; defaults to generic

### `check_ai_visibility` (~188 tokens)

Check how often AI assistants name a brand

Asks ChatGPT, Perplexity, Claude and/or Gemini the user's buyer questions several times each (five runs per question on the free plan) and returns how often the brand is named, its average position, the range around the rate, the other brands named instead and the domains the answers cite, plus a report link. Takes 30 to 90 seconds. Counts against the free daily allowance. Pass one to five plain buying questions as a shopper would type them.

Input parameters:

- `brand` (string, required): Brand name as people write it, for example Acme Running
- `domain` (string): Optional website, for example acmerunning.com, used to spot mentions by URL
- `models` (array): Which assistants to ask; defaults to chatgpt
- `prompts` (array, required): One to five buyer questions, for example "Best running shoes for flat feet under $150?"

## Diagnostics

Captured diagnostic sections: TLS, DNSSEC, Authorisation, Transports. The full working is on the page: https://verifymcp.io/servers/com-roasexpert-tools-seo-audit/tools#diagnostics

## Score history

- 2026-11-05: 77
- 2026-11-04: 77
- 2026-11-03: 76
- 2026-11-02: 76
- 2026-11-01: 75
- 2026-10-31: 75
- 2026-10-30: 74
- 2026-10-29: 74
- 2026-10-28: 73
- 2026-10-27: 74
- 2026-10-26: 66
- 2026-10-25: 66
- 2026-10-24: 65
- 2026-10-23: 65
- 2026-10-22: 64
- 2026-10-21: 64

## Common questions

### What is the ROAS Expert free AI SEO audit MCP server?

ROAS Expert free AI SEO audit is an MCP server listed in the public MCP registry as com.roasexpert.tools/seo-audit. Free SEO and AI search readiness audit: score out of 100, platform detection, fixes per CMS. This page covers its hosted endpoint (https://tools.roasexpert.com/mcp).

### Is the ROAS Expert free AI SEO audit MCP server safe to use?

ROAS Expert free AI SEO audit scores 77 out of 100 on VerifyMCP. That is a record of what we were able to check automatically, not an endorsement. The category breakdown on this page shows every signal behind the number, including the ones we could not confirm.

### What tools does the ROAS Expert free AI SEO audit MCP server expose?

ROAS Expert free AI SEO audit exposes 7 tools: audit_site, audit_product_page, get_report, unlock_report, list_checks, and 2 more. Their descriptions and schemas cost roughly 857 tokens of context every time the server is loaded.

### Does the ROAS Expert free AI SEO audit MCP server require authentication?

No. We connected to ROAS Expert free AI SEO audit without credentials and it answered, so anything it exposes is reachable by anyone who knows the address.

### Is the ROAS Expert free AI SEO audit MCP server still maintained?

ROAS Expert free AI SEO audit is still listed as active in the MCP registry. We last reached this channel on 5 November 2026. Those dates come from our own scans of the registry and the channel itself, not from anything the publisher announced.

## Links

- Remote endpoint: https://tools.roasexpert.com/mcp
- Website: https://tools.roasexpert.com/#mcp
- Changelog RSS feed: https://verifymcp.io/servers/com-roasexpert-tools-seo-audit/tools.xml
- Changelog JSON feed: https://verifymcp.io/servers/com-roasexpert-tools-seo-audit/tools.json
- HTML version of this page: https://verifymcp.io/servers/com-roasexpert-tools-seo-audit/tools