# RealMarket Survey Builder (remote · tools.realmarketlabs.com)

Draft consumer market-research questionnaires for packaging, concepts, pricing and more.

- Trust score: 68/100 (medium)
- Registry status: active
- Liveness: live
- Owner verified: no
- Last scored: 2026-11-05

## Components

- remote · `tools.realmarketlabs.com`: 68/100 (this document), [markdown](https://verifymcp.io/servers/com-realmarketlabs-tools-survey-builder/mcp-survey-builder.md), [page](https://verifymcp.io/servers/com-realmarketlabs-tools-survey-builder/mcp-survey-builder)

## Channel facts

- Endpoint: `https://tools.realmarketlabs.com/mcp/survey-builder`
- Transports: `streamable-http`
- Auth: `none`
- Version: `1.1.1`

## Trust breakdown

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. Scores are 0–100 per category. Scoring method: https://verifymcp.io/docs/scoring (what has changed: https://verifymcp.io/docs/scoring/changelog)

Scored 2026-11-05.

- **Endpoint Security**: 74/100
  - The endpoint's TLS certificate is valid, in date, and uses a strong key.
  - No authorisation is required to call this server. Every tool declares its destructiveHint and none is destructive, so open access doesn't expose one.
  - HTTPS is enforced; there's no plaintext access path.
  - HSTS check failed: the Strict-Transport-Security header is absent.
  - DNSSEC check failed: this domain isn't protected by DNSSEC.
- **Transport & Reachability**: 100/100
  - Verified streamable-http transport via a live MCP handshake.
- **Schema Quality & AI Usability**: 55/100
  - AI-judged instruction clarity (good).
  - Context-footprint check failed: tool/resource definitions use about 597 tokens (~597/item across 1 items; 1 tools + 0 resources), over budget; trim descriptions and params.
  - Usage-examples check failed: none of the tools include examples.
- **Stability & Change Management**: 3/100
  - Stability observed for 1 of 30 days with no destabilising changes; credit accrues until the full window elapses.
- **Tool Coverage**: 100/100
  - 100% of tools have a non-trivial description (not blank, and not just the tool's name).
  - 100% of tool parameters carry a description.
  - Structured output schemas are declared (100% of tools); any adoption earns full credit.
- **Tool Safety**: 100/100
  - No prompt-injection markers were found in the server instructions, tool names or descriptions we captured.
  - We read all 1 captured tool definition(s), and no name or description among them implies an irreversible operation.
  - An AI judge read all 2 captured unit(s) of tool text and found none that tries to manipulate the model reading it.
- **Capabilities**: 100/100
  - Implements a supported MCP spec version (2025-11-25); the latest is 2026-07-28.

## Install

### How do I install the RealMarket Survey Builder MCP server?

RealMarket Survey Builder is a hosted endpoint at https://tools.realmarketlabs.com/mcp/survey-builder, so there is nothing to install locally. Ready-made configuration for Claude, Cursor, VS Code, Codex and 5 more is on this page, copied from each client's own documentation.

### Claude

```bash
claude mcp add --transport http com-realmarketlabs-tools-survey-builder 'https://tools.realmarketlabs.com/mcp/survey-builder'
```

### Cursor

```json
{
  "mcpServers": {
    "com-realmarketlabs-tools-survey-builder": {
      "url": "https://tools.realmarketlabs.com/mcp/survey-builder"
    }
  }
}
```

### VS Code

```json
{
  "servers": {
    "com-realmarketlabs-tools-survey-builder": {
      "type": "http",
      "url": "https://tools.realmarketlabs.com/mcp/survey-builder"
    }
  }
}
```

### Codex

```toml
[mcp_servers.com-realmarketlabs-tools-survey-builder]
url = "https://tools.realmarketlabs.com/mcp/survey-builder"
```

### opencode

```json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "com-realmarketlabs-tools-survey-builder": {
      "type": "remote",
      "url": "https://tools.realmarketlabs.com/mcp/survey-builder",
      "enabled": true
    }
  }
}
```

### OpenClaw

```bash
openclaw mcp add com-realmarketlabs-tools-survey-builder --url 'https://tools.realmarketlabs.com/mcp/survey-builder' --transport streamable-http
```

### Hermes

```yaml
mcp_servers:
  com-realmarketlabs-tools-survey-builder:
    url: "https://tools.realmarketlabs.com/mcp/survey-builder"
```

### Netclaw

```json
{
  "McpServers": {
    "com-realmarketlabs-tools-survey-builder": {
      "Transport": "http",
      "Url": "https://tools.realmarketlabs.com/mcp/survey-builder"
    }
  }
}
```

### Vellum

```bash
assistant mcp add com-realmarketlabs-tools-survey-builder -t streamable-http -u 'https://tools.realmarketlabs.com/mcp/survey-builder'
```

### Other

```json
{
  "mcpServers": {
    "com-realmarketlabs-tools-survey-builder": {
      "type": "http",
      "url": "https://tools.realmarketlabs.com/mcp/survey-builder"
    }
  }
}
```

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

## Changelog

Every change recorded for this component, newest first. Days that predate change tracking, or that we cannot explain, say so: "we were watching and nothing happened" and "we were not watching" are different claims.

### 2026-11-05 (score 68, 0)

- [functional improvement] Stability: unverified → 0.03

### 2026-11-04 (score 68)

First indexed and scored.

## MCP tools (1)

### `build_consumer_questionnaire` (~396 tokens)

Build a consumer questionnaire

Use when drafting a consumer questionnaire for packaging, concepts, pricing, repeat purchase, purchase frequency, non-buyers or brand perception. Returns up to 15 questions in complete blocks with screening, answer formats, purposes and fieldwork notes. English source; translate the complete draft in the conversation if requested. Pricing requires currency and product_unit. Missing images do not block drafting. Do not use for recruitment, response collection, messaging or unrelated requests. Operational tool calls are logged.

Input parameters:

- `audience` (string, required): category_buyers: category purchase in past 3 months; brand_buyers: brand purchase in that period; competitor_buyers: other brands but not this brand in that period, possibly former brand buyers; neve…
- `business_question` (string, required): Short user-provided research decision or question. Recorded as context, not interpreted by the server.
- `category` (string, required): Consumer product category, e.g. breakfast cereal. Ask if missing or ambiguous.
- `currency` (string): Required for pricing, including extra topics. User-supplied three-letter uppercase code, e.g. USD; no conversion.
- `extra_topics` (array): Only additional topics requested by the user. Same audience restrictions apply as for the primary objective; complete blocks may be omitted at 15 questions.
- `objective` (string, required): Map the user's goal to one supported objective; brand_perception is a value, not a tool name.
- `product` (string, required): Product or brand supplied by the user, e.g. Acme cereal. Preserve its name.
- `product_unit` (string): Required for pricing, including extra topics. User-supplied unit, e.g. 500 g pack.

Output parameters:

- `business_question` (string)
- `fieldwork_notes` (array)
- `goal` (string)
- `limitations` (string)
- `omitted_topics` (array)
- `question_count` (integer)
- `screening` (string)
- `sections` (array)
- `title` (string)

## Diagnostics

Captured diagnostic sections: TLS, DNSSEC, Authorisation, Transports. The full working is on the page: https://verifymcp.io/servers/com-realmarketlabs-tools-survey-builder/mcp-survey-builder#diagnostics

## Score history

- 2026-11-05: 68
- 2026-11-04: 68

## Common questions

### What is the RealMarket Survey Builder MCP server?

RealMarket Survey Builder is an MCP server listed in the public MCP registry as com.realmarketlabs.tools/survey-builder. Draft consumer market-research questionnaires for packaging, concepts, pricing and more. This page covers its hosted endpoint (https://tools.realmarketlabs.com/mcp/survey-builder).

### Is the RealMarket Survey Builder MCP server safe to use?

RealMarket Survey Builder scores 68 out of 100 on VerifyMCP. That is a record of what we were able to check automatically, not an endorsement. The category breakdown on this page shows every signal behind the number, including the ones we could not confirm.

### What tools does the RealMarket Survey Builder MCP server expose?

RealMarket Survey Builder exposes 1 tool: build_consumer_questionnaire. Their descriptions and schemas cost roughly 396 tokens of context every time the server is loaded.

### Does the RealMarket Survey Builder MCP server require authentication?

No. We connected to RealMarket Survey Builder without credentials and it answered, so anything it exposes is reachable by anyone who knows the address.

### Is the RealMarket Survey Builder MCP server still maintained?

RealMarket Survey Builder is still listed as active in the MCP registry. We last reached this channel on 5 November 2026. Those dates come from our own scans of the registry and the channel itself, not from anything the publisher announced.

## Links

- Remote endpoint: https://tools.realmarketlabs.com/mcp/survey-builder
- Website: https://tools.realmarketlabs.com/
- Changelog RSS feed: https://verifymcp.io/servers/com-realmarketlabs-tools-survey-builder/mcp-survey-builder.xml
- Changelog JSON feed: https://verifymcp.io/servers/com-realmarketlabs-tools-survey-builder/mcp-survey-builder.json
- HTML version of this page: https://verifymcp.io/servers/com-realmarketlabs-tools-survey-builder/mcp-survey-builder