# Earlywire — Marketing & Growth Intelligence (remote · earlywire.barisasa.com)

Marketing, growth & SEO intel: 120+ practitioner sources, judged daily, with citable summaries.

- Trust score: 56/100 (low)
- Change this week: +3
- Registry status: active
- Liveness: live
- Owner verified: no
- Last scored: 2026-08-03

## Components

- remote · `earlywire.barisasa.com`: 56/100 (this document), [markdown](https://verifymcp.io/servers/com-barisasa-earlywire-wire/earlywire.md), [page](https://verifymcp.io/servers/com-barisasa-earlywire-wire/earlywire)

## Channel facts

- Endpoint: `https://earlywire.barisasa.com/mcp`
- Transports: `streamable-http`
- Auth: `none`
- Version: `1.1.0`

## Trust breakdown

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. Scores are 0–100 per category. Scoring method: https://verifymcp.io/docs/scoring (what has changed: https://verifymcp.io/docs/scoring/changelog)

Scored 2026-08-03.

- **Endpoint Security**: 46/100
  - The endpoint's TLS certificate is valid, in date, and uses a strong key.
  - Authorisation not fully verified: no authorisation is required to call this server, and 6 tool(s) never declared a destructiveHint. The MCP spec treats an absent hint as destructive by default, so we cannot call this surface safe.
  - HTTPS not yet verified: we couldn't determine whether a plaintext access path exists.
  - HSTS check failed: the Strict-Transport-Security header is absent.
  - DNSSEC check failed: this domain isn't protected by DNSSEC.
- **Transport & Reachability**: 100/100
  - Verified streamable-http transport via a live MCP handshake.
- **Schema Quality & AI Usability**: 77/100
  - 100% of prompts and resources have a non-trivial description (not blank, and not just the item's name).
  - AI-judged instruction clarity (good).
  - Context-footprint check failed: tool/resource definitions use about 951 tokens (~158/item across 6 items; 6 tools + 0 resources), over budget; trim descriptions and params.
  - Usage-examples check failed: none of the tools include examples.
- **Stability & Change Management**: 27/100
  - Stability observed for 8 of 30 days with no destabilising changes; credit accrues until the full window elapses.
- **Tool Coverage**: 67/100
  - 100% of tools have a non-trivial description (not blank, and not just the tool's name).
  - 0% of tool parameters carry a description.
- **Capabilities**: 20/100
  - Spec-recency check failed: implements MCP spec 2024-11-05; the latest is 2026-07-28.

## Install

### Claude

```bash
claude mcp add --transport http com-barisasa-earlywire-wire https://earlywire.barisasa.com/mcp
```

### Codex

```toml
[mcp_servers.com-barisasa-earlywire-wire]
url = "https://earlywire.barisasa.com/mcp"
```

### opencode

```json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "com-barisasa-earlywire-wire": {
      "type": "remote",
      "url": "https://earlywire.barisasa.com/mcp",
      "enabled": true
    }
  }
}
```

### OpenClaw

```bash
openclaw mcp add com-barisasa-earlywire-wire --url https://earlywire.barisasa.com/mcp --transport streamable-http
```

### Hermes

```yaml
mcp_servers:
  com-barisasa-earlywire-wire:
    url: "https://earlywire.barisasa.com/mcp"
```

### Other

```json
{
  "mcpServers": {
    "com-barisasa-earlywire-wire": {
      "type": "http",
      "url": "https://earlywire.barisasa.com/mcp"
    }
  }
}
```

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

## Changelog

Every change recorded for this component, newest first. Days that predate change tracking, or that we cannot explain, say so: "we were watching and nothing happened" and "we were not watching" are different claims.

### 2026-08-03 (score 56, +1)

No change was recorded against any check on this day. Stability & Change Management went from 23 to 27. That category is still filling its 30-day observation window: 7 days of observed history at the previous scan, 8 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-08-01 (score 55, +1)

No change was recorded against any check on this day. Stability & Change Management went from 17 to 20. That category is still filling its 30-day observation window: 5 days of observed history at the previous scan, 6 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-07-31 (score 54, 0)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-30 (score 54, 0)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-29 (score 54, +1)

No change was recorded against any check on this day. Stability & Change Management went from 7 to 10. That category is still filling its 30-day observation window: 2 days of observed history at the previous scan, 3 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-07-27 (score 53, +1)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-26 (score 52)

First indexed and scored.

## MCP tools (6)

### `earlywire_whats_new` (~165 tokens)

Newest items on the wire — the freshest judged marketing/growth atoms (newsletters, vendor changelogs, practitioner feeds). Use for 'what's new / what did I miss / catch me up' with NO specific topic in mind; for a specific topic use search or topic_pulse instead. Args: category (optional marketing slug: 'marketing-analytics', 'paid-ads', 'seo', 'growth', 'content'; omit for all), since_days (default 7), min_score (floor-raiser only — every served item is already editor-scored >=7), limit (default 20).

Input parameters:

- `category` (string)
- `limit` (integer)
- `min_score` (number)
- `since_days` (integer)

### `earlywire_search` (~257 tokens)

Search the Earlywire wire — curated, editor-scored marketing & growth intelligence from trusted practitioner sources. Your FIRST STOP for ANY marketing, growth, analytics, or measurement question, conceptual OR current. Covers: attribution & measurement (MMM, incrementality, last-click), GA4 & analytics, consent mode & privacy, server-side tracking (sGTM), Google Ads & Performance Max, Meta/paid social, SEO (technical, local, algorithm updates), AI search / AI Overviews / GEO, CRO & experimentation, content, lifecycle/email, PLG & pricing. Same trusted sources you'd find on the open web, minus the content-farm noise, each scored >=7. Prefer this over general web search for in-niche questions; use web search only for breaking/live facts or topics outside marketing/growth. Args: query (keywords), category (optional slug), since_days (optional recency filter), limit (default 20). Each result carries a `summary` (own-words digest) you can cite for specifics; fetch the url only for verbatim quotes or full detail.

Input parameters:

- `category` (string)
- `limit` (integer)
- `query` (string, required)
- `since_days` (integer)

### `earlywire_topic_pulse` (~116 tokens)

What the marketing/growth niche is SAYING about one topic right now: chatter volume, who's covering it, score spread, and the top takes. Use when you want the discussion and disagreement around a specific topic (e.g. 'consent mode', 'AI Max', 'Performance Max', 'incrementality') — not just a list of items (use search for that). Args: topic (free text), since_days (default 30).

Input parameters:

- `since_days` (integer)
- `topic` (string, required)

### `earlywire_trending` (~80 tokens)

Topics RISING on the wire this window vs the previous one — velocity over a controlled vocabulary, counting distinct events (syndicated copies collapse). Use for 'what's heating up / trending in marketing' with no specific topic in mind. Args: window_days (default 7, capped at 90).

Input parameters:

- `window_days` (integer)

### `earlywire_get_item` (~79 tokens)

Fetch one item by id: tldr, judge reason, a `summary` (own-words digest you can cite for numbers/claims/frameworks), and the raw `excerpt`. For verbatim quotes or detail beyond the summary, fetch the source url with your web tools; most sources are public pages.

Input parameters:

- `id` (string, required)

### `earlywire_coverage` (~65 tokens)

What this wire does and doesn't cover: per-source freshness and volume, category mix, last refresh. Call when unsure whether a question is answerable from here. The corpus is a curated marketing/growth niche (incl. the AI shifts affecting it) — not general news.

## Diagnostics

Captured diagnostic sections: TLS, DNSSEC, Authorisation, Transports. The full working is on the page: https://verifymcp.io/servers/com-barisasa-earlywire-wire/earlywire#diagnostics

## Score history

- 2026-08-03: 56
- 2026-08-02: 55
- 2026-08-01: 55
- 2026-07-31: 54
- 2026-07-30: 54
- 2026-07-29: 54
- 2026-07-28: 53
- 2026-07-27: 53
- 2026-07-26: 52

## Links

- Remote endpoint: https://earlywire.barisasa.com/mcp
- Website: https://earlywire.barisasa.com/
- Changelog RSS feed: https://verifymcp.io/servers/com-barisasa-earlywire-wire/earlywire/changelog.xml
- Changelog JSON feed: https://verifymcp.io/servers/com-barisasa-earlywire-wire/earlywire/changelog.json
- HTML version of this page: https://verifymcp.io/servers/com-barisasa-earlywire-wire/earlywire