# AdCritter for Builders (remote · mcp.adcritter.com)

AdCritter ads platform: docs, API reference, app scaffolding, and white-label integration.

- Trust score: 64/100 (medium)
- Change this week: +4
- Registry status: active
- Liveness: live
- Owner verified: no
- Last scored: 2026-08-03

## Components

- remote · `mcp.adcritter.com`: 64/100 (this document), [markdown](https://verifymcp.io/servers/com-adcritter-mcp-dev/mcp-dev.md), [page](https://verifymcp.io/servers/com-adcritter-mcp-dev/mcp-dev)

## Channel facts

- Endpoint: `https://mcp.adcritter.com/mcp/dev`
- Transports: `streamable-http`
- Auth: `none`
- Version: `0.1.1`

## Trust breakdown

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. Scores are 0–100 per category. Scoring method: https://verifymcp.io/docs/scoring (what has changed: https://verifymcp.io/docs/scoring/changelog)

Scored 2026-08-03.

- **Endpoint Security**: 57/100
  - The endpoint's TLS certificate is valid, in date, and uses a strong key.
  - Authorisation not fully verified: no authorisation is required to call this server, and 7 tool(s) never declared a destructiveHint. The MCP spec treats an absent hint as destructive by default, so we cannot call this surface safe.
  - HTTPS is enforced; there's no plaintext access path.
  - HSTS check failed: the Strict-Transport-Security header is absent.
  - DNSSEC check failed: this domain isn't protected by DNSSEC.
- **Transport & Reachability**: 100/100
  - Verified streamable-http transport via a live MCP handshake.
- **Schema Quality & AI Usability**: 60/100
  - AI-judged instruction clarity (good).
  - Context-footprint check failed: tool/resource definitions use about 1336 tokens (~190/item across 7 items; 7 tools + 0 resources), over budget; trim descriptions and params.
  - Usage-examples check failed: none of the tools include examples.
- **Stability & Change Management**: 27/100
  - Stability observed for 8 of 30 days with no destabilising changes; credit accrues until the full window elapses.
- **Tool Coverage**: 100/100
  - 100% of tools have a non-trivial description (not blank, and not just the tool's name).
  - 100% of tool parameters carry a description.
- **Capabilities**: 100/100
  - Implements a supported MCP spec version (2025-11-25); the latest is 2026-07-28.

## Install

### Claude

```bash
claude mcp add --transport http com-adcritter-mcp-dev https://mcp.adcritter.com/mcp/dev
```

### Codex

```toml
[mcp_servers.com-adcritter-mcp-dev]
url = "https://mcp.adcritter.com/mcp/dev"
```

### opencode

```json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "com-adcritter-mcp-dev": {
      "type": "remote",
      "url": "https://mcp.adcritter.com/mcp/dev",
      "enabled": true
    }
  }
}
```

### OpenClaw

```bash
openclaw mcp add com-adcritter-mcp-dev --url https://mcp.adcritter.com/mcp/dev --transport streamable-http
```

### Hermes

```yaml
mcp_servers:
  com-adcritter-mcp-dev:
    url: "https://mcp.adcritter.com/mcp/dev"
```

### Other

```json
{
  "mcpServers": {
    "com-adcritter-mcp-dev": {
      "type": "http",
      "url": "https://mcp.adcritter.com/mcp/dev"
    }
  }
}
```

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

## Changelog

Every change recorded for this component, newest first. Days that predate change tracking, or that we cannot explain, say so: "we were watching and nothing happened" and "we were not watching" are different claims.

### 2026-08-03 (score 64, +1)

No change was recorded against any check on this day. Stability & Change Management went from 23 to 27. That category is still filling its 30-day observation window: 7 days of observed history at the previous scan, 8 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-08-01 (score 63, +1)

No change was recorded against any check on this day. Stability & Change Management went from 17 to 20. That category is still filling its 30-day observation window: 5 days of observed history at the previous scan, 6 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-07-31 (score 62, 0)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-30 (score 62, +1)

No change was recorded against any check on this day. Stability & Change Management went from 10 to 13. That category is still filling its 30-day observation window: 3 days of observed history at the previous scan, 4 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-07-28 (score 61, +1)

No change was recorded against any check on this day. Stability & Change Management went from 3 to 7. That category is still filling its 30-day observation window: 1 days of observed history at the previous scan, 2 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-07-27 (score 60, +1)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-26 (score 59)

First indexed and scored.

## MCP tools (7)

### `adcritter_guidance` (~108 tokens)

Returns detailed building instructions for a specific feature area of an AdCritter application. Each guide describes what to build, how users should experience it, and includes all API endpoints with request/response shapes so you never have to guess the API contract. Call adcritter_build_app first to see available feature guides and their keys.

Input parameters:

- `key` (string, required): The feature guide key from the adcritter_build_app catalog (e.g., 'auth', 'dashboard', 'campaign-create')

### `adcritter_build_app` (~81 tokens)

Start here when building an application. Returns an overview of what the AdCritter platform offers and a catalog of feature guides you can query with the adcritter_guidance tool to learn how to build each part of the app. Call adcritter_guidance(key) for any feature area to get detailed building instructions with API endpoints and response shapes.

### `adcritter_get_platform_overview` (~134 tokens)

Start here. Returns the AdCritter platform overview - what AdCritter is, the entity hierarchy (organization > advertiser > campaign > ad), the happy path for getting ads running, and how to navigate the other MCP tools. Applications built from this guidance are REST API clients that call /v1/ endpoints, not MCP tool callers. Before writing code, call adcritter_get_api_reference(entity, action) for each entity and action you plan to use - tool descriptions and parameter names describe conceptual behavior only, and do not match actual API routes, field names, query parameters, or response shapes.

### `adcritter_get_api_reference` (~194 tokens)

Returns the REST API contract for an AdCritter entity. Without an action parameter, returns a summary with available action names - use this to discover what you can do. With an action parameter (e.g., 'create', 'list', 'get'), returns the full details for that action: route, HTTP method, request schema, response schema, error codes, and constraints. Available entities: ad, advertiser, audience, authentication, blueprint, campaign, canva, domain, facebook, geo, googleads, media-asset, me, plan, report, segment, settings, targeting.

Input parameters:

- `action` (string): Optional specific action to drill into (e.g., 'create', 'list', 'get', 'update', 'delete'). Omit to see all available actions.
- `entity` (string, required): The entity to look up (e.g., 'campaign', 'ad', 'report')

### `adcritter_get_usage_guide` (~121 tokens)

Returns the conceptual model and workflow guidance for an AdCritter entity - what it is, how it relates to other entities, and the intended workflow for using it. Includes exhaustive workflow sequencing and prescriptive rules so generated apps call the API correctly. Available entities: ad, advertiser, audience, authentication, blueprint, campaign, domain, geo, media-asset, me, plan, report, segment, settings, targeting.

Input parameters:

- `entity` (string, required): The entity to look up (e.g., 'campaign', 'geo', 'plan')

### `adcritter_health` (~25 tokens)

Returns server health status and version information for the AdCritter MCP server

### `adcritter_get_design_guide` (~256 tokens)

Returns AdCritter design guidance for an entity at a caller-chosen guidance level - screen experiences, API integration patterns, and design philosophy. The default ('full') returns step-by-step prescription (exact layouts, colors, copy text, column orders). Request 'patterns' for balanced hints including common design patterns with softened vocabulary. Request 'facts' if you have strong visual-design instincts and just want API integration bindings (or call adcritter_get_api_reference and adcritter_get_usage_guide directly and skip this tool). Guidance is format-agnostic - it describes outcomes and integration, never prescribes frameworks or architecture. Available entities: ad, advertiser, audience, authentication, blueprint, campaign, geo, media-asset, plan, report, settings.

Input parameters:

- `entity` (string, required): The entity to look up (e.g., 'campaign', 'report', 'authentication')
- `guidance` (string): Optional guidance level. Values: 'full' (facts + patterns + prescription, the default), 'patterns' (facts + softened patterns, for capable callers who want structure without exact prescription), 'fac…

## Diagnostics

Captured diagnostic sections: TLS, DNSSEC, Authorisation, Transports. The full working is on the page: https://verifymcp.io/servers/com-adcritter-mcp-dev/mcp-dev#diagnostics

## Score history

- 2026-08-03: 64
- 2026-08-02: 63
- 2026-08-01: 63
- 2026-07-31: 62
- 2026-07-30: 62
- 2026-07-29: 61
- 2026-07-28: 61
- 2026-07-27: 60
- 2026-07-26: 59

## Links

- Remote endpoint: https://mcp.adcritter.com/mcp/dev
- Website: https://adcritter.ai/
- Changelog RSS feed: https://verifymcp.io/servers/com-adcritter-mcp-dev/mcp-dev/changelog.xml
- Changelog JSON feed: https://verifymcp.io/servers/com-adcritter-mcp-dev/mcp-dev/changelog.json
- HTML version of this page: https://verifymcp.io/servers/com-adcritter-mcp-dev/mcp-dev