# Adbloop Meta Ads (remote · mcp.adbloop.com)

Meta Ads MCP: bulk-create Facebook & Instagram ads across accounts from Drive folders, guardrailed.

- Trust score: 74/100 (medium)
- Change this week: +7
- Registry status: active
- Liveness: live
- Owner verified: no
- Last scored: 2026-08-03

## Components

- remote · `mcp.adbloop.com`: 74/100 (this document), [markdown](https://verifymcp.io/servers/com-adbloop-meta-ads/mcp.md), [page](https://verifymcp.io/servers/com-adbloop-meta-ads/mcp)

## Channel facts

- Endpoint: `https://mcp.adbloop.com/mcp`
- Transports: `streamable-http`
- Auth: `none`
- Version: `1.7.2`

## Trust breakdown

How this component scores in each security and reliability category. Every signal is checked automatically against the live server, and we only credit what we can confirm. Scores are 0–100 per category. Scoring method: https://verifymcp.io/docs/scoring (what has changed: https://verifymcp.io/docs/scoring/changelog)

Scored 2026-08-03.

- **Endpoint Security**: 89/100
  - The endpoint's TLS certificate is valid, in date, and uses a strong key.
  - Authorisation is enforced on tool calls, advertised via RFC 9728 protected-resource metadata. Discovery is public, which costs nothing: no tool can be invoked without a token.
  - HTTPS is enforced; there's no plaintext access path.
  - HSTS check failed: the Strict-Transport-Security header is absent.
  - DNSSEC check failed: this domain isn't protected by DNSSEC.
  - The authorisation server offers only Dynamic Client Registration (RFC 7591), which MCP 2026-07-28 deprecated in favour of Client ID Metadata Documents.
- **Transport & Reachability**: 100/100
  - Verified streamable-http transport via a live MCP handshake.
- **Schema Quality & AI Usability**: 70/100
  - AI-judged instruction clarity (good).
  - Tool/resource definitions use about 2041 tokens (~88/item across 23 items; 23 tools + 0 resources), lean.
  - Usage-examples check failed: none of the tools include examples.
- **Stability & Change Management**: 27/100
  - Stability observed for 8 of 30 days with no destabilising changes; credit accrues until the full window elapses.
- **Tool Coverage**: 72/100
  - 100% of tools have a non-trivial description (not blank, and not just the tool's name).
  - 17% of tool parameters carry a description.
- **Capabilities**: 60/100
  - Spec-recency check failed: implements MCP spec 2025-06-18; the latest is 2026-07-28.

## Install

### Claude

```bash
claude mcp add --transport http com-adbloop-meta-ads https://mcp.adbloop.com/mcp
```

### Codex

```toml
[mcp_servers.com-adbloop-meta-ads]
url = "https://mcp.adbloop.com/mcp"
```

### opencode

```json
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "com-adbloop-meta-ads": {
      "type": "remote",
      "url": "https://mcp.adbloop.com/mcp",
      "enabled": true
    }
  }
}
```

### OpenClaw

```bash
openclaw mcp add com-adbloop-meta-ads --url https://mcp.adbloop.com/mcp --transport streamable-http
```

### Hermes

```yaml
mcp_servers:
  com-adbloop-meta-ads:
    url: "https://mcp.adbloop.com/mcp"
```

### Other

```json
{
  "mcpServers": {
    "com-adbloop-meta-ads": {
      "type": "http",
      "url": "https://mcp.adbloop.com/mcp"
    }
  }
}
```

The mcpServers block is a cross-client convention. Remote transports vary, so check your client's docs.

## Changelog

Every change recorded for this component, newest first. Days that predate change tracking, or that we cannot explain, say so: "we were watching and nothing happened" and "we were not watching" are different claims.

### 2026-08-03 (score 74, +1)

No change was recorded against any check on this day. Stability & Change Management went from 23 to 27. That category is still filling its 30-day observation window: 7 days of observed history at the previous scan, 8 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-08-01 (score 73, +1)

No change was recorded against any check on this day. Stability & Change Management went from 17 to 20. That category is still filling its 30-day observation window: 5 days of observed history at the previous scan, 6 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-07-31 (score 72, +6)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-30 (score 66, −2)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-29 (score 68, +1)

No change was recorded against any check on this day. Stability & Change Management went from 7 to 10. That category is still filling its 30-day observation window: 2 days of observed history at the previous scan, 3 at this one. The score rises as the window fills, whether or not the server changes.

### 2026-07-27 (score 67, +1)

- [functional] We updated how we score, so this day's move reflects our rubric, not a change to the server

### 2026-07-26 (score 66)

First indexed and scored.

## MCP tools (23)

### `create_campaign` (~272 tokens)

Create ONE Meta campaign (created PAUSED for review). Free-plan friendly — counts toward your monthly campaign limit. To launch many at once or from a Drive folder, use bulk_create_campaigns (Pro). Needs a public imageUrl (or Drive/Dropbox share link) for image ads. WRITES live.

Input parameters:

- `campaignName` (string, required)
- `cboBudget` (number)
- `conversionLocation` (string)
- `ctaButton` (string)
- `dailyBudget` (number)
- `description` (string)
- `headline` (string)
- `imageUrl` (string): Image for the ad. Paste a PUBLIC https image URL, OR a single Google Drive / Dropbox file share link (shared so 'Anyone with the link can view') — these are auto-converted. For a single campaign, ask…
- `meta_account_id` (string): Ad account to create on (defaults to your primary).
- `objective` (string, required)
- `performanceGoal` (string)
- `primaryText` (string)
- `useCBO` (boolean)
- `videoUrl` (string)
- `websiteUrl` (string)

### `create_structured` (~92 tokens)

Create ONE campaign with MULTIPLE ad sets and MULTIPLE ads each (1 campaign -> N ad sets -> M ads), image or video, including DPA/Catalog dynamic product ads. Created PAUSED. Honors spend guardrails. Pro feature. WRITES live.

Input parameters:

- `campaigns` (array, required): One or more structured campaigns (usually one).
- `meta_account_id` (string): Ad account (defaults to primary).

### `get_ad_accounts` (~47 tokens)

List the Meta ad accounts connected to this Adbloop user, with the Page NAME + Instagram username + pixel each account uses. Use this to resolve a spoken account/page name to IDs.

### `list_drive_folder` (~82 tokens)

List the images/videos inside a PUBLIC Google Drive folder (must be shared as 'Anyone with the link'). Returns each file's name and a Drive URL usable directly as imageUrl in bulk_create_campaigns. Perfect for 'create one campaign per image in this folder'. Read-only.

Input parameters:

- `folder_url` (string, required): Google Drive folder link (or bare folder ID)

### `get_insights` (~89 tokens)

Rate-limit-safe Meta performance metrics (spend, impressions, clicks, CTR, leads, purchases, ROAS). Read-only.

Input parameters:

- `campaign_id` (string)
- `date_preset` (string)
- `level` (string)
- `limit` (number)
- `meta_account_id` (string)
- `since` (string)
- `until` (string)

### `list_campaigns` (~54 tokens)

List existing campaigns with status, budget, effective status. Read-only.

Input parameters:

- `after` (string)
- `limit` (number)
- `meta_account_id` (string)
- `status_filter` (array)

### `list_adsets` (~56 tokens)

List ad sets — across the account or inside one campaign. Shows budget, optimization goal, status. Read-only.

Input parameters:

- `campaign_id` (string)
- `limit` (number)
- `meta_account_id` (string)

### `list_ads` (~53 tokens)

List ads — across the account or inside one ad set. Includes creative preview info. Read-only.

Input parameters:

- `adset_id` (string)
- `limit` (number)
- `meta_account_id` (string)

### `get_campaign_structure` (~44 tokens)

Full tree of one campaign: its ad sets and every ad inside each. Read-only.

Input parameters:

- `campaign_id` (string, required)
- `meta_account_id` (string)

### `add_ad_to_adset` (~179 tokens)

Add a NEW ad (with creative) to an EXISTING ad set. Created PAUSED. Accepts either an existing creative_id, a library image_hash (this is where saved library creatives CAN be used), or ad copy fields. WRITES live.

Input parameters:

- `ad_name` (string)
- `adset_id` (string, required)
- `creative_id` (string): Use an existing Meta creative as-is.
- `cta` (string): e.g. LEARN_MORE
- `description` (string)
- `headline` (string)
- `image_hash` (string): Use a saved library creative's image_hash — supported here (unlike bulk-create).
- `meta_account_id` (string)
- `page_id` (string)
- `primary_text` (string)
- `website_url` (string)

### `pause_campaigns` (~38 tokens)

Pause campaigns/ad sets/ads by ID. Reversible.

Input parameters:

- `campaign_ids` (array, required)
- `meta_account_id` (string)

### `resume_campaigns` (~43 tokens)

Resume (activate) paused campaigns/ad sets/ads by ID. Turns spend ON.

Input parameters:

- `campaign_ids` (array, required)
- `meta_account_id` (string)

### `delete_campaigns` (~67 tokens)

PERMANENTLY delete campaigns/ad sets/ads by ID. Irreversible — requires confirm:true. Use pause instead if unsure.

Input parameters:

- `campaign_ids` (array, required)
- `confirm` (boolean, required): Must be true — deletion is permanent.
- `meta_account_id` (string)

### `update_campaign_budget` (~123 tokens)

Change the daily budget (and/or rename) of an existing campaign or ad set. The account is required so the new budget is checked against your spend guardrails. WRITES live.

Input parameters:

- `daily_budget` (number): New daily budget, MAJOR units (e.g. 500 = ₹500).
- `entity_id` (string, required): Campaign ID (CBO budget) or ad set ID.
- `meta_account_id` (string, required): REQUIRED — the ad account this entity belongs to (for the guardrail check).
- `name` (string): Optional new name.

### `search_targeting` (~63 tokens)

Search Meta's targeting interests by keyword (e.g. 'yoga', 'small business owners'). Returns interest names, IDs, and audience sizes — useful when planning campaigns. Read-only.

Input parameters:

- `meta_account_id` (string)
- `query` (string, required)

### `get_lead_forms` (~48 tokens)

List the lead-gen forms available on a Facebook Page (for OUTCOME_LEADS campaigns). Read-only.

Input parameters:

- `meta_account_id` (string)
- `page_id` (string, required)

### `get_creative_library` (~55 tokens)

List the user's saved creatives. NOTE: image_hash works with add_ad_to_adset, but bulk_create_campaigns needs a public imageUrl (or Drive/Dropbox link). Read-only.

Input parameters:

- `limit` (number)

### `estimate_bulk_create` (~30 tokens)

Estimate how long bulk creation will take for N campaigns. Read-only.

Input parameters:

- `count` (number, required)

### `get_guardrails` (~41 tokens)

View the spend safety limits for an account. Read-only. Editable only by the owner in Adbloop settings.

Input parameters:

- `meta_account_id` (string)

### `check_capacity` (~65 tokens)

Check an ad account's current Meta API rate-limit headroom BEFORE a bulk run. Read-only. Returns GO/TIGHT/SPLIT/WAIT_OR_SPLIT/WAIT + utilization + regain minutes.

Input parameters:

- `campaign_count` (number)
- `meta_account_id` (string, required)

### `validate_campaigns` (~62 tokens)

Pre-flight check campaign rows BEFORE creating. Read-only. Per-row verdict: will_create / will_create_with_changes / will_fail. Pass meta_account_id to also check spend guardrails.

Input parameters:

- `campaigns` (array, required)
- `meta_account_id` (string)

### `bulk_create_campaigns` (~134 tokens)

Create many Meta campaigns at once on ONE account (rate-limit-safe, validated). WRITES live. Honors plan limits, spend guardrails, and capacity. Auto-uses the correct Page/Instagram/pixel. Each campaign needs an imageUrl (public image, or Drive/Dropbox share link).

Input parameters:

- `campaigns` (array, required)
- `catalogId` (string)
- `confirm` (boolean)
- `instagram_account_id` (string)
- `meta_account_id` (string)
- `page_id` (string)
- `pixel_id` (string)
- `productSetId` (string)

### `bulk_create_multi_account` (~100 tokens)

Launch the SAME campaign set across MULTIPLE ad accounts in one call (up to 5 accounts; chain calls for more). Each account gets its own currency-aware guardrails, capacity check (throttled accounts are skipped, not hammered), and correct Page/Instagram/pixel. WRITES live.

Input parameters:

- `account_ids` (array, required): Up to 5 Meta ad account IDs.
- `campaigns` (array, required)
- `confirm` (boolean)

## Diagnostics

Captured diagnostic sections: TLS, DNSSEC, Authorisation, Transports. The full working is on the page: https://verifymcp.io/servers/com-adbloop-meta-ads/mcp#diagnostics

## Score history

- 2026-08-03: 74
- 2026-08-02: 73
- 2026-08-01: 73
- 2026-07-31: 72
- 2026-07-30: 66
- 2026-07-29: 68
- 2026-07-28: 67
- 2026-07-27: 67
- 2026-07-26: 66

## Links

- Remote endpoint: https://mcp.adbloop.com/mcp
- Website: https://mcp.adbloop.com/
- Changelog RSS feed: https://verifymcp.io/servers/com-adbloop-meta-ads/mcp/changelog.xml
- Changelog JSON feed: https://verifymcp.io/servers/com-adbloop-meta-ads/mcp/changelog.json
- HTML version of this page: https://verifymcp.io/servers/com-adbloop-meta-ads/mcp